Job Description
6-month Fixed Term Maternity Cover
40 Hours
Bring Barker’s Foodservice brands to life in trade and digital. Drive standout activations, compelling content and campaigns that turn strategy into real commercial impact.
We’re looking for a motivated, commercially minded Trade Activation & Digital Specialist to join our growing Marketing team. This hands‑on role plays a key part in executing trade campaigns, customer activations and digital programmes that drive demand, conversion and growth within the Foodservice channel.
Working closely with Sales, Marketing, distributors, and external partners, you’ll ensure Barker’s Professional is consistently activated, visible and impactful across digital platforms, trade environments, and customer touchpoints.
About Us
Nestled at the foot of the Four Peaks Mountain Range in Geraldine, Barker’s has proudly operated from the corner of the original family farm since 1969. With over 220 employees across our New Zealand business and a growing Auckland‑based Sales and Marketing team, we offer diverse and exciting opportunities in a business that truly cares about its people, community, and future.
Key Responsibilities
Plan and deliver trade campaigns, promotions, trade shows and customer activations aligned to
sales and category priorities
Own and manage Foodservice digital channels including website, email and social platforms
Execute always‑on and campaign‑based digital activity to build awareness and support demand
generation
Create or brief content including digital assets, recipes, menus, case studies and launch materials
Support go‑to‑market planning and execution for NPD launches within the Foodservice channel
Work closely with distributors, buying groups and key trade customers on activation initiatives
Monitor performance and report on key campaigns, activations and digital activity to demonstrate
ROI
Collaborate closely with the wider Marketing, Sales, R&D and Australian Foodservice teams
What We’re Looking For
Tertiary qualification in Marketing, Business or a related field
Experience in B2B marketing, Foodservice, FMCG, trade marketing or digital marketing roles
preferred
Experience planning and executing trade campaigns and customer activations
Strong digital capability across email, social, content management and analytics tools
Strong communication and relationship‑building skills
Highly organised with excellent attention to detail and the ability to manage multiple deadlines
What We Offer
Shape brands with purpose - Help build brands that stand for quality, care, and great taste
Innovation with heart - Work in an environment where ideas are encouraged, creativity is valued,
and outcomes matter
Grow with us - Join a business that continues to expand its portfolios, capabilities, and opportunities
Purpose, people, and place - Enjoy a culture built on collaboration, community and care
Submit your CV and a brief cover letter outlining your interest and relevant experience. We welcome applicants from all backgrounds and experiences.
Barker’s is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
40 Hours
Bring Barker’s Foodservice brands to life in trade and digital. Drive standout activations, compelling content and campaigns that turn strategy into real commercial impact.
We’re looking for a motivated, commercially minded Trade Activation & Digital Specialist to join our growing Marketing team. This hands‑on role plays a key part in executing trade campaigns, customer activations and digital programmes that drive demand, conversion and growth within the Foodservice channel.
Working closely with Sales, Marketing, distributors, and external partners, you’ll ensure Barker’s Professional is consistently activated, visible and impactful across digital platforms, trade environments, and customer touchpoints.
About Us
Nestled at the foot of the Four Peaks Mountain Range in Geraldine, Barker’s has proudly operated from the corner of the original family farm since 1969. With over 220 employees across our New Zealand business and a growing Auckland‑based Sales and Marketing team, we offer diverse and exciting opportunities in a business that truly cares about its people, community, and future.
Key Responsibilities
Plan and deliver trade campaigns, promotions, trade shows and customer activations aligned to
sales and category priorities
Own and manage Foodservice digital channels including website, email and social platforms
Execute always‑on and campaign‑based digital activity to build awareness and support demand
generation
Create or brief content including digital assets, recipes, menus, case studies and launch materials
Support go‑to‑market planning and execution for NPD launches within the Foodservice channel
Work closely with distributors, buying groups and key trade customers on activation initiatives
Monitor performance and report on key campaigns, activations and digital activity to demonstrate
ROI
Collaborate closely with the wider Marketing, Sales, R&D and Australian Foodservice teams
What We’re Looking For
Tertiary qualification in Marketing, Business or a related field
Experience in B2B marketing, Foodservice, FMCG, trade marketing or digital marketing roles
preferred
Experience planning and executing trade campaigns and customer activations
Strong digital capability across email, social, content management and analytics tools
Strong communication and relationship‑building skills
Highly organised with excellent attention to detail and the ability to manage multiple deadlines
What We Offer
Shape brands with purpose - Help build brands that stand for quality, care, and great taste
Innovation with heart - Work in an environment where ideas are encouraged, creativity is valued,
and outcomes matter
Grow with us - Join a business that continues to expand its portfolios, capabilities, and opportunities
Purpose, people, and place - Enjoy a culture built on collaboration, community and care
Submit your CV and a brief cover letter outlining your interest and relevant experience. We welcome applicants from all backgrounds and experiences.
Barker’s is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
💡 Quick Summary
Seeking a career-building opportunity? The Trade activation & digital specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
