Trade Marketing Manager

Job description

About the Role:

We are seeking a dynamic and strategic Trade Marketing Manager to develop and execute trade marketing strategies that drive visibility, availability, and sales growth across channels. The ideal candidate will come from a strong FMCG or OTC background and have a proven record of delivering impactful market and trade activation plans.

Key Responsibilities:

Strategy & Planning:

• Develop and implement trade marketing strategies to support sales targets and product launches.

• Plan and execute brand visibility and in-store activation initiatives across retail and distribution channels.

• Work closely with the sales team to ensure alignment between brand objectives and trade initiatives.

Channel Development:

• Design and deploy programs tailored for General Trade, Modern Trade, and Pharmacy outlets.

• Monitor channel-specific KPIs and optimize trade spends for maximum ROI.

• POS & Collateral Management:

• Develop and manage trade marketing materials such as display units, shelf talkers, danglers, etc.

• Track utilization and effectiveness of POS tools and promotional materials.

Data & Insights:

• Conduct market research and analyze sell-in/sell-out data to identify opportunities and gaps.

• Provide actionable insights to improve product positioning and trade promotions.

• Cross-Functional Collaboration:

• Liaise with brand, sales, and supply chain teams to ensure smooth execution of marketing plans.

• Manage vendor partners for event setups, in-store activations, and merchandising needs.

Key Requirements:

• Graduate/Postgraduate in Marketing, Business, or related field.

• 5–8 years of experience in Trade Marketing, preferably in FMCG or OTC.

• Strong understanding of distributor networks, retail channels, and trade dynamics.

• Hands-on experience in driving visibility programs, trade promotions, and channel analytics.

• Excellent analytical, interpersonal, and project management skills.

• Proficient in MS Office, especially Excel and PowerPoint.

What We Offer:

• A high-impact role with strategic visibility.

• Opportunities to grow in a fast-paced, innovation-driven organization.

• Competitive compensation and benefits.