Job Description
ITC Infotech is looking for Trade Marketing Consultant - CPG
RESPONSIBILITIES:
• Strategy: Engage with global customers to understand & assess business problems areas in Trade Marketing & distribution space for Consumer Product Goods companies (e.g., Foods & Beverage, Tobacco, Personal care etc.)
• Provide expert advice and insights on Trade Marketing & Distribution best practices. Evaluate existing processes and recommend improvements including areas of retail planning, distribution management, category development, trade channel management, route-to-market, last-mile delivery, trade promotion management & optimisation etc.,
• Understanding Data Analytics and AI needs for business decision making for Trade Marketing business objectives.
• Technology Solutioning:Support implementation and adoption of digital transformation solutions across organizational entities and ensure alignment with business strategy and plans.
• Employ transformative technologies like IoT/ Data/ Advanced Analytics/ Predictive Analytics/ Gen AI/Agentic AI/ AR & VR. Define, Design and drive specifications, and SOPs for transformative technologies with relevant inputs from cross functional teams.
• Engage with leading software product providers and analysts to keep abreast of industry trends.
• Capability building and GTM:Build New Capabilities in the space in areas like: (a) Retail media networks; (b) Direct-to-store and data driven distribution; (c) Merchandising planning & management; (d) Trade promotion management & optimization; (e) Revenue growth management;
• Plan and execute GTM’s for new capabilities and offerings
Qualifications & Competencies:
• MBA with 10 to 15 years of CPG trade marketing & distribution experience in a consulting or industry role. Degree in supply chain management, Analytics, Logistics, or a related field is preferred.
• Extensive experience in trade marketing & distribution in CPG firms, with a proven track record. In-depth knowledge of trade marketing & distribution principles, practices, and technologies.
• Strong subject matter expertise in“Strategy - Planning – Execution” functional cycle in Trade Marketing function.
• Knowledge of multi tier distribution and omni channel customer strategies needed.
• Experience blend of business management and in consulting firms.
• Demonstrated experience as a business manager in CPG industry desirable.
• Strong Client facing skills and should have worked rigorously with Global customers
• Experience leading digital enablement teams for Trade Marketing & Distribution. Ability to interpret business objectives and digital strategy to proactively identify issues and opportunities. Familiarity with applicable Standards.
• Understand technology fundamentals, including architectures, data modelling & development lifecycle.
• Strong analytical, interpersonal skills, & ability to do Market Research in the space.
• Proven collaboration ability across multiple teams, geographies and service lines
Interested candidates can reach out at parna.dasgupta@itcinfotech.com
RESPONSIBILITIES:
• Strategy: Engage with global customers to understand & assess business problems areas in Trade Marketing & distribution space for Consumer Product Goods companies (e.g., Foods & Beverage, Tobacco, Personal care etc.)
• Provide expert advice and insights on Trade Marketing & Distribution best practices. Evaluate existing processes and recommend improvements including areas of retail planning, distribution management, category development, trade channel management, route-to-market, last-mile delivery, trade promotion management & optimisation etc.,
• Understanding Data Analytics and AI needs for business decision making for Trade Marketing business objectives.
• Technology Solutioning:Support implementation and adoption of digital transformation solutions across organizational entities and ensure alignment with business strategy and plans.
• Employ transformative technologies like IoT/ Data/ Advanced Analytics/ Predictive Analytics/ Gen AI/Agentic AI/ AR & VR. Define, Design and drive specifications, and SOPs for transformative technologies with relevant inputs from cross functional teams.
• Engage with leading software product providers and analysts to keep abreast of industry trends.
• Capability building and GTM:Build New Capabilities in the space in areas like: (a) Retail media networks; (b) Direct-to-store and data driven distribution; (c) Merchandising planning & management; (d) Trade promotion management & optimization; (e) Revenue growth management;
• Plan and execute GTM’s for new capabilities and offerings
Qualifications & Competencies:
• MBA with 10 to 15 years of CPG trade marketing & distribution experience in a consulting or industry role. Degree in supply chain management, Analytics, Logistics, or a related field is preferred.
• Extensive experience in trade marketing & distribution in CPG firms, with a proven track record. In-depth knowledge of trade marketing & distribution principles, practices, and technologies.
• Strong subject matter expertise in“Strategy - Planning – Execution” functional cycle in Trade Marketing function.
• Knowledge of multi tier distribution and omni channel customer strategies needed.
• Experience blend of business management and in consulting firms.
• Demonstrated experience as a business manager in CPG industry desirable.
• Strong Client facing skills and should have worked rigorously with Global customers
• Experience leading digital enablement teams for Trade Marketing & Distribution. Ability to interpret business objectives and digital strategy to proactively identify issues and opportunities. Familiarity with applicable Standards.
• Understand technology fundamentals, including architectures, data modelling & development lifecycle.
• Strong analytical, interpersonal skills, & ability to do Market Research in the space.
• Proven collaboration ability across multiple teams, geographies and service lines
Interested candidates can reach out at parna.dasgupta@itcinfotech.com
💡 Quick Summary
Seeking a career-building opportunity? The Trade Marketing Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.