Job Description
Date: Dec 2+, 2021
Location: Patna, BR, IN
Company: Bajaj Electricals
Job Title
TH – CP Trade Sales
Job Code
Department/ BU
CP Trade Sales
Location
Patna Branch
Reporting To
AH
Organizational Description
Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4573 crores (FY 20-21), is a part of "Bajaj Group". Its businesses include Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.
We are a Great Place to Work certified company focused on creating an employee-centric workplace and a customer-centric business. With 18 branch offices across the country, the company has a chain of distributors, authorized dealers, retail outlets and approximately 480+ customer care centers. Our global footprints are in Africa, Middle East and China.
Bajaj Electricals offers a new-age, modern, progressive, dynamic and fast-paced workplace while still retaining the core Gandhian values advocated by our founding father, Shri Jamnalal Bajaj. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.
Job purpose & Scope
To achieve preset and agreed primary and secondary targets through channel partners.
Major Areas of Responsibilities
• Achieve sales & collection targets -
• To achieve sales targets directly, through distributors, dealers, wholesalers, institutions and long arm sales personnel.
• To introduce new products & monitor sales of products regularly.
• To ensure timely collection of payments.
• To execute the distribution plan of the territory.
• To accompany distributor sales personnel for order booking on a pre-determined cycle.
• Manage channel partners -
• Network Expansion - appointment of new dealers & distributors.
• To maintain and nurture good business relations with distributors and retail trade partners and negotiate as per BEL terms.
• Establish stock norms with distributors per market and ensure stocking levels and replenishment.
• Monitor second sales of distributors and dealers.
• Ensure Product merchandising.
• Ensure timely settlement of claims of channel partners.
• Competitor Analysis -
• To provide market information and feedback on competitor schemes / offerings to internal teams.
• Collect data from market about market share, industry growth and consumer preferences.
• Sales Administration -
• To provide product knowledge and on-the-job training to distributor Sales personnel.
• To provide monthly report on each distributor in the territory.
• Ensure implementation of schemes by distributors.
• To implement Sales promotion campaigns, product launches, demonstrations, displays etc.
• Regular visit to institutions.
Person Specifications
Essential Qualification: Graduation
Desired Qualification: A Post graduate diploma in sales and marketing is preferred but not essential
Experience: 2-8 years of experience in selling directly or through channel sales - preferably from consumer durable and or FMCG industry
Industry Preference: Consumer Durable Industry, Home Appliances/ Kitchen Appliances, Luggage, FMCG
Sr. No.
Functional Competencies
Critical
Desirable
1
Selling skills
Yes
2
Business acumen
Yes
3
Analytical Skills
Yes
4
Product Knowledge
Yes
5
Forecasting & Planning
Yes
Sr. No.
Behavioral Competencies
Critical
Desirable
1
Team Player
Yes
2
Strategic thinking
Yes
3
Relationship Management
Yes
4
Operational effectiveness
Yes
Any specific requirement
Location: Patna, BR, IN
Company: Bajaj Electricals
Job Title
TH – CP Trade Sales
Job Code
Department/ BU
CP Trade Sales
Location
Patna Branch
Reporting To
AH
Organizational Description
Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4573 crores (FY 20-21), is a part of "Bajaj Group". Its businesses include Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.
We are a Great Place to Work certified company focused on creating an employee-centric workplace and a customer-centric business. With 18 branch offices across the country, the company has a chain of distributors, authorized dealers, retail outlets and approximately 480+ customer care centers. Our global footprints are in Africa, Middle East and China.
Bajaj Electricals offers a new-age, modern, progressive, dynamic and fast-paced workplace while still retaining the core Gandhian values advocated by our founding father, Shri Jamnalal Bajaj. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.
Job purpose & Scope
To achieve preset and agreed primary and secondary targets through channel partners.
Major Areas of Responsibilities
• Achieve sales & collection targets -
• To achieve sales targets directly, through distributors, dealers, wholesalers, institutions and long arm sales personnel.
• To introduce new products & monitor sales of products regularly.
• To ensure timely collection of payments.
• To execute the distribution plan of the territory.
• To accompany distributor sales personnel for order booking on a pre-determined cycle.
• Manage channel partners -
• Network Expansion - appointment of new dealers & distributors.
• To maintain and nurture good business relations with distributors and retail trade partners and negotiate as per BEL terms.
• Establish stock norms with distributors per market and ensure stocking levels and replenishment.
• Monitor second sales of distributors and dealers.
• Ensure Product merchandising.
• Ensure timely settlement of claims of channel partners.
• Competitor Analysis -
• To provide market information and feedback on competitor schemes / offerings to internal teams.
• Collect data from market about market share, industry growth and consumer preferences.
• Sales Administration -
• To provide product knowledge and on-the-job training to distributor Sales personnel.
• To provide monthly report on each distributor in the territory.
• Ensure implementation of schemes by distributors.
• To implement Sales promotion campaigns, product launches, demonstrations, displays etc.
• Regular visit to institutions.
Person Specifications
Essential Qualification: Graduation
Desired Qualification: A Post graduate diploma in sales and marketing is preferred but not essential
Experience: 2-8 years of experience in selling directly or through channel sales - preferably from consumer durable and or FMCG industry
Industry Preference: Consumer Durable Industry, Home Appliances/ Kitchen Appliances, Luggage, FMCG
Sr. No.
Functional Competencies
Critical
Desirable
1
Selling skills
Yes
2
Business acumen
Yes
3
Analytical Skills
Yes
4
Product Knowledge
Yes
5
Forecasting & Planning
Yes
Sr. No.
Behavioral Competencies
Critical
Desirable
1
Team Player
Yes
2
Strategic thinking
Yes
3
Relationship Management
Yes
4
Operational effectiveness
Yes
Any specific requirement
💡 Quick Summary
Seeking a career-building opportunity? The Trade Sales Manager position is now open for candidates interested in the Counter Sales Jobs sector. This role in Patna offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
