Troth Insurance - Performance Marketing Manager (3-7 yrs)

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Axisbank job

Confidential • Kim, Gujarat • via OLX

2 days ago

Full–time

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Job description

Axisbank job

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Troth Insurance Broking & Consultants Pvt. Ltd.

Troth Insurance - Performance Marketing Manager (3-7 yrs)

Troth Insurance Broking & Consultants Pvt. Ltd. • Ahmedabad, Gujarat • via IIM Jobs

7 days ago

Full–time

No Degree Mentioned

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Job description

Job Title: Performance Marketing Manager.

Location: Ahmedabad.

Industry: Insurance Broking.

Preferred Background: Insurance Industry.

Experience Required: 3 to 7 years.

Role Summary.

- We are seeking a results-driven Performance Marketing Specialist - Meta Ads to join our growth team.

- In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta platforms (Facebook, Instagram, etc.

- You will play a key role in driving customer acquisition, improving ROI, and scaling performance across multiple business verticals.

- The ideal candidate is data-savvy, creative with ad strategy, and has a deep understanding of Meta's advertising ecosystem and tools.

Company Website: www.trothinsurance.com.

Employment Type: Full-time.

Responsibilities:.

- Develop and execute performance marketing strategies to drive customer acquisition, lead generation, and revenue growth.

- Plan, create, and optimize Google Ads campaigns, including search, display, and remarketing campaigns, to maximize ROI and achieve performance goals.

- Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance and improve ad relevance and quality score.

- Monitor campaign performance, analyze data, and generate actionable insights to optimize performance and drive continuous improvement.

- Manage social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.

- Implement conversion tracking and attribution models to measure the effectiveness of marketing campaigns and optimize budget allocation.

- Collaborate with cross-functional teams, including creative, content, and analytics, to develop integrated marketing campaigns and initiatives.

- Stay up-to-date with industry trends and best practices in performance marketing, digital advertising, and social media- management.