Unlock Your Career in Sales and Marketing Automation

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Category: Marketing Executive Jobs

Job Title:

Sales and Marketing Automation Specialist

About the Role:

We are seeking an experienced Sales and Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for designing, implementing, and managing end-to-end sales and marketing processes using Marketo solutions.

Key Responsibilities:

• Design and develop Marketo workflows, smart campaigns, and automation scripts to support sales and marketing processes.

• Configure Marketo lead management and engagement platforms to support lead scoring, routing, and email marketing campaigns.

• Develop custom objects, webhooks, velocity scripts, and domain configurations.

• Troubleshoot complex issues related to Marketo integrations, data synchronization, and workflow automation.

• Analyze and resolve data inconsistencies and errors using Salesforce and Marketo debug logs, API calls, and data validation tools.

Requirements:

• Certificate - Adobe Marketo Engage Business Practitioner

• Education - B-tech, BCA, MCA (IT)

• Skill Sets:

• Rest/SOAP APIs

• HTML, CSS, JavaScript

• Email Production

• Marketing Automation

• Campaign Management

• CRM Integration

• Data Analytics

• Velocity Scripts

• Lead Nurturing

• Marketing Analytics

• SQL

• Design Studio

• Problem Solving

• Presentation

• Marketo Integration

Benefits:

• Ownership of Marketo database, ensuring data integrity, completeness, and compliance with data privacy regulations.

• Monitoring and improving database health, including duplication standardization, and enrichment process.

• Building and maintaining smart lists, segmentation strategies, and dynamic content based on user behavior, lifecycle stages, and person data.

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