Job Description
Job description
Company Description
UpTodd is a groundbreaking platform designed for infants and toddlers aged 0-5 years, offering personalized developmental programs. With insights from 10,000 research papers and expertise from institutions like MIT and Stanford, UpTodd combines various approaches to ensure every child's potential is nurtured. The program is a blend of science and emotion, dedicated to empowering children worldwide to thrive and reach their fullest potential.
Key Responsibilities:
App Store Optimization (ASO):
• Optimize app titles, descriptions, screenshots, and other metadata for higher visibility and downloads on iOS App Store and Google Play Store.
• Conduct keyword research to identify trends and opportunities in the India and US markets.
Campaign Management:
• Plan and execute user acquisition campaigns across platforms like Google Ads, Apple Search Ads, Facebook, Instagram, and TikTok.
• Test and optimize creatives, messaging, and ad placements to improve click-through and conversion rates.
Data Analysis & Reporting:
• Track and analyze campaign performance metrics such as cost-per-install (CPI), lifetime value (LTV), and return on ad spend (ROAS).
• Generate actionable insights and present findings to the team and stakeholders.
Collaboration:
• Work closely with design, product, and content teams to develop engaging assets and app marketing strategies.
• Liaise with app store representatives to explore promotional opportunities.
Market Research:
• Monitor trends, competitor strategies, and user behaviors in the India and US markets.
• Stay updated on platform guidelines and industry best practices.
Retention Strategies:
• Implement in-app messaging, push notifications, and email campaigns to boost user retention and engagement.
Qualifications:
Educational Background:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certifications in digital marketing or app marketing tools are a plus.
Experience:
• 2-5 years of experience in app marketing with a focus on iOS and Android platforms.
• Proven track record in executing successful app marketing campaigns in India and/or the US.
Skills:
• Proficiency in App Store Connect, Google Play Console, and app analytics tools (e.g., Firebase, App Annie, Sensor Tower).
• Expertise in campaign management on Google Ads, Apple Search Ads, and social media platforms.
• Strong understanding of ASO principles and practices.
• Data-driven mindset with excellent analytical and reporting skills.
• Familiarity with retention tools like Braze, CleverTap, or MoEngage.
• Excellent communication and collaboration skills.
Additional Requirements:
• Understanding of cultural and market nuances in both India and the US.
• Ability to adapt quickly to new trends and technologies.
• A creative mindset with a passion for user engagement and growth
Company Description
UpTodd is a groundbreaking platform designed for infants and toddlers aged 0-5 years, offering personalized developmental programs. With insights from 10,000 research papers and expertise from institutions like MIT and Stanford, UpTodd combines various approaches to ensure every child's potential is nurtured. The program is a blend of science and emotion, dedicated to empowering children worldwide to thrive and reach their fullest potential.
Key Responsibilities:
App Store Optimization (ASO):
• Optimize app titles, descriptions, screenshots, and other metadata for higher visibility and downloads on iOS App Store and Google Play Store.
• Conduct keyword research to identify trends and opportunities in the India and US markets.
Campaign Management:
• Plan and execute user acquisition campaigns across platforms like Google Ads, Apple Search Ads, Facebook, Instagram, and TikTok.
• Test and optimize creatives, messaging, and ad placements to improve click-through and conversion rates.
Data Analysis & Reporting:
• Track and analyze campaign performance metrics such as cost-per-install (CPI), lifetime value (LTV), and return on ad spend (ROAS).
• Generate actionable insights and present findings to the team and stakeholders.
Collaboration:
• Work closely with design, product, and content teams to develop engaging assets and app marketing strategies.
• Liaise with app store representatives to explore promotional opportunities.
Market Research:
• Monitor trends, competitor strategies, and user behaviors in the India and US markets.
• Stay updated on platform guidelines and industry best practices.
Retention Strategies:
• Implement in-app messaging, push notifications, and email campaigns to boost user retention and engagement.
Qualifications:
Educational Background:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certifications in digital marketing or app marketing tools are a plus.
Experience:
• 2-5 years of experience in app marketing with a focus on iOS and Android platforms.
• Proven track record in executing successful app marketing campaigns in India and/or the US.
Skills:
• Proficiency in App Store Connect, Google Play Console, and app analytics tools (e.g., Firebase, App Annie, Sensor Tower).
• Expertise in campaign management on Google Ads, Apple Search Ads, and social media platforms.
• Strong understanding of ASO principles and practices.
• Data-driven mindset with excellent analytical and reporting skills.
• Familiarity with retention tools like Braze, CleverTap, or MoEngage.
• Excellent communication and collaboration skills.
Additional Requirements:
• Understanding of cultural and market nuances in both India and the US.
• Ability to adapt quickly to new trends and technologies.
• A creative mindset with a passion for user engagement and growth
💡 Quick Summary
Seeking a career-building opportunity? The Uptodd App Marketing position is now open for candidates interested in the Legal Jobs sector. This role in Bharatpur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Legal Jobs is a plus.
