Job Description
Job description
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-1+), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.
Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further
The Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role will be responsible to strategise and lead the Marketing initiatives for HNI / Overseas Indians (OI / NRI) in India and for any cross border marketing activities.
Principal Responsibilities
The role holder is responsible for:
• Creating and executing the annual marketing plan for HNI / OI customer segments in line with agreed business objectives. This includes all marketing activities : creating awareness for the proposition / product , designing acquisition campaigns, designing and executing engagement campaigns with existing customers for deepening relatioship and portfolio build and leading with any other innovation that favourably impacts the above activities.
• Driving excellence and agile execution with ad/media agency partners towards timely and quality delivery of campaigns and activities as per marketing plans
• Working with internal stakeholders (other marketing team members, risk stewards, sales, product teams etc) to roll out campaigns including events, social media, ATL /BTL
• Design and execution of necessary customers and sales brochures/enablers that support business/campaigns
• Management of annual marketing budgets as per plan and approvals
• Be the subject matter expert for the Bank on International /HNI marketing
• Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget
• Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research
• Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets Requirements
• Appropriate graduate or a post graduate degree in Marketing from a reputed institute
• 7 + years of strong marketing experience in reputed companies / consumer banks/financial institutions, preferably handling NRIs
• Deep understanding of marketing fundamentals (online, ATL/BTL, events) and campaign management and agency management experience
• Understanding of retail banking products and services, preferably NRI segment
• Ownership, ability to work in cross functional teams, should be initiative driven and be able to articulate campaign thought for stakeholders.
Useful Link
Link to Careers Site: Click
You'll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited, India
The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-1+), we're leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.
Some careers open more doors than others.
If you're looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further
The Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role will be responsible to strategise and lead the Marketing initiatives for HNI / Overseas Indians (OI / NRI) in India and for any cross border marketing activities.
Principal Responsibilities
The role holder is responsible for:
• Creating and executing the annual marketing plan for HNI / OI customer segments in line with agreed business objectives. This includes all marketing activities : creating awareness for the proposition / product , designing acquisition campaigns, designing and executing engagement campaigns with existing customers for deepening relatioship and portfolio build and leading with any other innovation that favourably impacts the above activities.
• Driving excellence and agile execution with ad/media agency partners towards timely and quality delivery of campaigns and activities as per marketing plans
• Working with internal stakeholders (other marketing team members, risk stewards, sales, product teams etc) to roll out campaigns including events, social media, ATL /BTL
• Design and execution of necessary customers and sales brochures/enablers that support business/campaigns
• Management of annual marketing budgets as per plan and approvals
• Be the subject matter expert for the Bank on International /HNI marketing
• Assume day-to-day management of agencies and other third party suppliers to deliver campaigns on time and within budget
• Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research
• Deliver fair outcomes for our customers and ensure own conduct maintains the orderly and transparent operation of financial markets Requirements
• Appropriate graduate or a post graduate degree in Marketing from a reputed institute
• 7 + years of strong marketing experience in reputed companies / consumer banks/financial institutions, preferably handling NRIs
• Deep understanding of marketing fundamentals (online, ATL/BTL, events) and campaign management and agency management experience
• Understanding of retail banking products and services, preferably NRI segment
• Ownership, ability to work in cross functional teams, should be initiative driven and be able to articulate campaign thought for stakeholders.
Useful Link
Link to Careers Site: Click
You'll achieve more at HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited, India
💡 Quick Summary
Seeking a career-building opportunity? The Vice President Marketing position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.