Video Content Marketing Manager
Job highlights
Identified by Google from the original job post
Qualifications
project management,
creative evaluation skills
strong communication
BA/BS required
Minimum of 5 years in marketing
Must be a creative thinker
Must be very detail oriented and skilled at project management
Ad hoc projects
Responsibilities
Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content
In-store and Online Video Solutions
Responsible for the implementation of in-store and online video content
Supports in-store video content creation/localization
Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail
Manage legal reviews of all content and aligns internally on changes to content
Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation
Collaborates with cross-functional teams on content deployment plans and approvals
Manages the user interface on TVs for shopper engagement with content
Reports metrics and shares insights where available
Maintains a library of all content both with the production vendor and on digital content management system
Oversees digital video content creation/localization
Manages Explainer content usage on retailer websites
Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail
Support account team needs for promotional video content and or static art cards in retail
Retail Training, Field Team and Merchandising
Leads cross functional efforts to find new solutions to engage with shoppers in order to convert
Partners with training team on video and training needs
Partners with the HE Field Team on video needs, and other marketing support
Works closely with the Merchandising team on content plans by displays by retailer for all deployments
Job description
Aditi Consulting is a leading, rapidly growing, technology solutions company providing a broad range of services for our 60+ fortune 500 clients across 50 states (US), across 7+ Industries and with 5 Global Delivery Centers. Riveted in our ability to deliver the best technology & project-based solutions, we work at the intersection of business & technology helping our client partners scale and accelerate their key technology initiatives and innovation. Visit us at www.aditiconsulting.com to know more.
Title: Marketing Manager 1
Duration: This is initially a 6+ months contract with high possibilities for extension – we have a headcount of 100+ consultants currently working and over +5% of the contracts extend. As there is no tenure limit at the client, there is also a possibility of that the position could get converted to full time.
Location: Hybrid schedule :: 85 Challenger Road, NJ- Flex (Mon-Thurs in office; Fri at home
Top 3 Skill Sets
1) project management,
2) creative evaluation skills
3) strong communication
Title: Manager HE Retail Experience
Department: Home Entertainment Integrated Marketing (HE IM)
Reports to: Sr. Director HE Retail Experience
Position Purpose:
Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.
Role and Responsibilities:
In-store and Online Video Solutions
Responsible for the implementation of in-store and online video content.
- Supports in-store video content creation/localization
o Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail
o Manage legal reviews of all content and aligns internally on changes to content
- Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation
o Collaborates with cross-functional teams on content deployment plans and approvals
o Manages the user interface on TVs for shopper engagement with content
- Reports metrics and shares insights where available
- Maintains a library of all content both with the production vendor and on digital content management system
- Oversees digital video content creation/localization
o Manages Explainer content usage on retailer websites
- Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.
- Support account team needs for promotional video content and or static art cards in retail.
Retail Training, Field Team and Merchandising
Leads cross functional efforts to find new solutions to engage with shoppers in order to convert.
- Partners with training team on video and training needs
- Partners with the HE Field Team on video needs, and other marketing support
- Works closely with the Merchandising team on content plans by displays by retailer for all deployments
Skills, Qualifications and Attributes
• BA/BS required
• Minimum of 5 years in marketing
• Must be a creative thinker
• Must be very detail oriented and skilled at project management
• Ad hoc projects