About BetterWay

BetterWay is an outcome focussed, full-stack, chronic care platform, deeply rooted in the Ayurvedic science of holistic medicine. We own the Patient journey end to end, making it transparent and accessible for Urban users, who suffer from a chronic lifestyle disorder.

To fulfill this promise, our gene has two intrinsic values:

1.Patient ownership i.e. owning the patient journey end to end via the diagnosis, panchakarma, medicine, and diet counseling.

2.Platformization i.e. Stitching the digitally native journey of every experience touchpoint which provides the end user transparency, standardization, and measurability.

Scale & Growth Outlook

By the 5th year into its journey, BetterWay would be on it's way to treat 5 lakh patients annually. This will be achieved by protocol driven super speciality among top 4/5 Chronic ailments. Enabled by a world class, IP owning care community of nearly 200 clinicians and 300 therapists. In this journey, BetterWay IP Medicines and Supplements will be directly consumed by 10Lakh+ Happy users family of BetterWay treated patients. BetterWay will be a India's trusted household name & default reference point, for all things related Ayurvedic medicine, treatment and supplements

About the Role

As the Video Editor Intern at BetterWay, you will co-create and shape the BetterWay brand's presence across Social Media platforms, namely Instagram, LinkedIn and YouTube.

The aim is to build a credible, conversation-worthy Brand around natural and holistic wellness for Urban Indians.

We envision the BetterWay social brand to be the default destination for all things Ayurved and healthier living for 20 million+ Indians who are tied to the new urban living setup.

In essence, as a resident editor, you are not just a contributor but a storyteller, strategist, and brand advocate.

You will be able to channelise your passion for storytelling and your understanding of marketing principles to develop creative concepts that not only educate your target audience but also inspire wellness and holistic living.

Your editing prowess will bring the essence of Ayurveda to life, fostering a deeper connection with our audience and guiding them on their journey to well-being.

Your role will span into the following ownership areas:

Video Content Creating
• Edit raw footage to produce high-quality, visually compelling, short- and long-form video content for digital marketing, social media, website, and promotional purposes-
• Utilize an array of editing techniques, motion graphics, transitions, and high-impact video work to enhance the overall quality and impact of the videos-
• Identify the scope for improvement and then tweak and edit finished content to improve their performance and conversion
• Ensure video content is optimised for the platforms and digital channels it is created for
• Ensure consistency in style, tone, and brand identity across all video projects to reinforce the company’s image and values.

Creative Ideation & Research
• Contribute to brainstorming sessions and provide creative ideas and suggestions to enhance visual content
• Dive into research, understand the needs of our target audience, and create tailored deliverables
• Demonstrate creativity in storytelling to evoke emotions through visually compelling narratives.

What we desire
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar programs
• Strong creative skills with the ability to translate concepts into visually captivating and informative videos.
• Strong understanding of marketing principles and the ability to translate the& into compelling video content.
• Excellent communication and teamwork skills to execute campaign strategies.
• Attention to detail and ability to manage multiple projects and meet timelines.
• Abreast of industry trends and best practices in video editing, production, and marketing.
• Someone with a growth &mindset actively seeking to improve skills, experiment with new techniques, and incorporate feedback.

What to expect?
• Opportunity to build India’s new modern platform for Ayurveda, build it from the scratch and , experience with 2X entrepreneurs behind who have a proven history of building 2 Indian unicorns
• Full ownership of the end-to-end of the demand and the top-line of the business
• A high-performance, high-velocity environment, with the vision to treat 5 lakh patients per year.
• Join the founding leadership team, influence and design the clinical practice to World Standard treatment and patient experience benchmarks.

Accelerated Career Path at BetterWay

The Video Editor path will linearly mature as the organization's scale and mandate grows.

In the next 2 - 3 years probable path for the Video Editor Intern path will be:

Lead Video Editor
• Responsible for editing and enhancing video content to meet requirements and quality standards

Manager - Creatives
• Oversee the creative team, and guide them to deliver impactful visual content aligned with our goals.

Head of Creatives
• Lead the development of complex features and projects, while guiding and mentoring junior developers.