Job Description
• 1
• Drive business objective through effective campaigns
Understand business objectives for VRM Salary and VRM Savings customers
Drive significant contribution through product cross sell, acquisition & retention campaigns
2
• Portfolio Management & significant Impact
Major contributor to Portfolio for assigned products with end-to-end campaign planning, innovation and execution
3
• Design & Execute campaign
Understanding business objective for the campaign
Define the target audience - segments and persona basis analytical inputs
Decide channel mix to improve reach & relevance
Execute hyper personalized campaigns for the consumer at the right time through the right channel
• Work closely with cross-functional teams to create more contextual & relevant campaign plan and communication
4
• Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics
Active participation in Hypothesis creation and execution of Testing frameworks
Experiment & Scale Testing of segments, communication, offer, approach, channels
Launch timely mails to product and other Stakeholders with monthly campaign plan and calendar
Share post Campaign analysis & campaign learning/ Working/ Not working campaign every month to product & internal team
• Drive business objective through effective campaigns
Understand business objectives for VRM Salary and VRM Savings customers
Drive significant contribution through product cross sell, acquisition & retention campaigns
2
• Portfolio Management & significant Impact
Major contributor to Portfolio for assigned products with end-to-end campaign planning, innovation and execution
3
• Design & Execute campaign
Understanding business objective for the campaign
Define the target audience - segments and persona basis analytical inputs
Decide channel mix to improve reach & relevance
Execute hyper personalized campaigns for the consumer at the right time through the right channel
• Work closely with cross-functional teams to create more contextual & relevant campaign plan and communication
4
• Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics
Active participation in Hypothesis creation and execution of Testing frameworks
Experiment & Scale Testing of segments, communication, offer, approach, channels
Launch timely mails to product and other Stakeholders with monthly campaign plan and calendar
Share post Campaign analysis & campaign learning/ Working/ Not working campaign every month to product & internal team
💡 Quick Summary
Seeking a career-building opportunity? The VRM Campaign Manager Apply position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
