Key Responsibilities - Writing, editing, publishing, and promoting web content - Create different types of content including mail, social media posts, blogs on a daily basis - Knowledge of the latest communication trends and client-related strategies and developments. - Conducting in-depth research on web-related topics in order to develop original content. - Ensuring that the content is plagiarism-free and written in your own words. - Preparing outlines when needed and getting them approved Conducting deep research about topics provided by the company and writing in-depth articles of 1200-1500 words for each topic - Using social media to connect consumers, respond to questions or complaints, and to promote company initiatives. - Collaborate with cross-functional, product, social media, and PPC teams to develop & execute high-quality content. - Refresh and optimize existing content to ensure alignment with strategy - Writing error-free content (free from grammatical errors, spelling) - Identifying customers’ needs and recommending new content. - Able to generate product description from content generator and edit the prompt to get the right content. - Comply with the SEO practices to write unique and informative content. - Produce content marketing campaigns to drive leads. - Monitoring responses to posts via the website, social media, or other platforms to better understand the audience. - Comfortable with writing copy that supports the entire sales cycle including - Ability to vary tone, voice, and other supported characteristics demanded by the target audience/client at hand - Actively audit & recommend fixes for any technical SEO issues and administer off-page optimization projects. - Analyze content marketing metrics and makes changes if needed - Engage with other departments to create innovative content ideas - Conduct extensive online as well as offline research for timely news and features - Up-to-date with the latest digital marketing trends and the company's focus business areas - Able to do background research to assess the content to see if its relevancy and check to make sure its correct - Detail oriented analytical thinking to produce high-quality brand, and marketing experiences and bring interesting stories around our product and services to the market. - Take ownership of content properties comprising internal posts, guest blogs, thought leadership articles, eBooks, case studies, social media, infographics, video scripting and storyboards, brochures, mailers, and snippets. - Support the marketing team's role in harnessing the diverging market potential - Take the lead on ideation, and brainstorming for creative content. - Contribute to content optimization measures to increase website dwell time and engagement. Our requirements: - Experience with SEO tools (Semrush), SaaS, and analytics tools (Google Analytics, Google Search Console) is a plus point - Experience using CMS (WordPress) and writing for technical verticals is a huge plus - Bachelor’s degree in a technical field, with sound knowledge of Science & Technology - Content writing/Blogging hands-on experience of 1-4 years in a corporate sector (B2B) - Command over English language, including idioms and current trends in slang and expressions - Ability to work independently - Strong interpersonal skills and willingness to communicate with clients, colleagues, and management - Ability to work on multiple projects with different objectives simultaneously Skills Required: - Good time management skills, including prioritizing, scheduling, and adapting as necessary - Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint - Knowledge of SEO and SEM tools and techniques - Understanding of HTML and domain hosting - Basic proofreading and copyediting skills - Passion for writing - Self motivated - Positive minded with an editorial mindset - Ability to multitask - Process-driven and adaptive. - Team Management Skill Salary: ₹10,288.92 - ₹20,000.00 per month Benefits: - Cell phone reimbursement - Internet reimbursement Schedule: - Day shift Supplemental pay types: - Performance bonus Ability to commute/relocate: - New Nikol, Ahmedabad - 382350, Gujarat: Reliably commute or planning to relocate before starting work (preferred) Experience: - Content writing: 1 year (preferred) - total work: 1 year (preferred) Language: - English (preferred