Job Description
Job Title: Ad Operations Manager
We invite you to join the esteemed Patrika Group, one of India's premier media organizations. Renowned for our journalistic integrity and unwavering credibility, we engage millions of daily viewers, readers, and listeners with meticulously researched and documented news and features.
As an Ad Operations Manager, you will assume a pivotal role in the management and optimization of digital advertising campaigns across diverse channels, encompassing network partnerships, direct sales, and programmatic advertising. This position necessitates a strategic mindset, exceptional technical acumen, and an in-depth understanding of campaign planning and execution across various advertising avenues.
Responsibilities:
- Devise and execute strategic campaign plans spanning network partnerships, direct sales, and programmatic advertising channels, ensuring alignment with organizational objectives and key performance indicators (KPIs).
- Effectively employ Ad Servers, Networks, and Exchanges on a daily basis to drive revenue growth.
- Streamline daily communication with sales teams and partners, fostering the delivery of mutually defined outcomes and targets.
- Collaborate closely with account managers and sales teams, comprehending their goals and crafting tailored campaign strategies for each channel.
- Support and collaborate with digital pre-sales efforts, providing valuable inputs and data points to create compelling proposals.
- Set up, implement, and manage campaigns across diverse platforms, including network partnerships, direct sales placements, and programmatic platforms.
- Analyze campaign performance data across different channels, identify optimization opportunities, and make data-driven recommendations.
- Foster collaboration among cross-functional teams, such as creative, analytics, and account management, ensuring seamless campaign execution and delivery across a wide array of advertising channels.
- Remain up-to-date with the latest trends and advancements in digital advertising, including network partnerships, direct sales, and programmatic advertising, and proactively suggest innovative growth strategies.
- Monitor campaign budgets, pacing, and performance across multiple channels, ensuring optimal delivery and return on investment (ROI), while creating comprehensive performance reports for the sales team, management, and leadership.
- Stay abreast of industry regulations and compliance requirements, ensuring campaign adherence to legal and ethical standards.
- Utilize Ad Operations data to generate reports using Looker Studio or similar business intelligence (BI) tools. Proficiency in Excel, PowerPoint, and basic image editing software is required.
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field. Alternatively, possess demonstrable experience in Ad Operations.
- 5+ years of hands-on experience in managing and optimizing digital advertising campaigns across network partnerships, direct sales, and programmatic channels.
- Strong expertise in overseeing various advertising platforms, including network partnerships, direct sales placements, and programmatic platforms.
- Proven ability to develop effective campaign strategies and plans that drive performance, surpass client goals, and encompass a range of advertising avenues.
- In-depth knowledge of campaign setup, targeting options, trafficking, and reporting across diverse advertising channels. Expertise in Google Ad Manager, DoubleClick, and other demand-side platforms (DSPs).
- Outstanding analytical and problem-solving skills, with the capability to interpret complex data sets and derive actionable insights across multiple platforms.
- Demonstrated ability to manage multiple campaigns simultaneously across various advertising avenues, while generating performance reports for comprehensive evaluation.
- Excellent communication and collaboration skills, enabling effective interaction with internal teams and clients.
- Relevant certifications, such as Google Ad Manager, programmatic advertising, or network partnerships, would be advantageous.
About the Opportunity:
The Patrika Group upholds equal opportunity employment practices. All decisions are based on merit, competence, performance, and alignment with the organization's culture and values. We do not discriminate against individuals on the basis of gender, caste, race, religion, marital status, age, or physical abilities. We prioritize work ethic and commitment to our organization's values.
Location: Full-time position based at the Patrika office in Jaipur.
Start Date: Immediate
Salary: Negotiable based on the candidate’s experience, capabilities, and industry standards
We invite you to join the esteemed Patrika Group, one of India's premier media organizations. Renowned for our journalistic integrity and unwavering credibility, we engage millions of daily viewers, readers, and listeners with meticulously researched and documented news and features.
As an Ad Operations Manager, you will assume a pivotal role in the management and optimization of digital advertising campaigns across diverse channels, encompassing network partnerships, direct sales, and programmatic advertising. This position necessitates a strategic mindset, exceptional technical acumen, and an in-depth understanding of campaign planning and execution across various advertising avenues.
Responsibilities:
- Devise and execute strategic campaign plans spanning network partnerships, direct sales, and programmatic advertising channels, ensuring alignment with organizational objectives and key performance indicators (KPIs).
- Effectively employ Ad Servers, Networks, and Exchanges on a daily basis to drive revenue growth.
- Streamline daily communication with sales teams and partners, fostering the delivery of mutually defined outcomes and targets.
- Collaborate closely with account managers and sales teams, comprehending their goals and crafting tailored campaign strategies for each channel.
- Support and collaborate with digital pre-sales efforts, providing valuable inputs and data points to create compelling proposals.
- Set up, implement, and manage campaigns across diverse platforms, including network partnerships, direct sales placements, and programmatic platforms.
- Analyze campaign performance data across different channels, identify optimization opportunities, and make data-driven recommendations.
- Foster collaboration among cross-functional teams, such as creative, analytics, and account management, ensuring seamless campaign execution and delivery across a wide array of advertising channels.
- Remain up-to-date with the latest trends and advancements in digital advertising, including network partnerships, direct sales, and programmatic advertising, and proactively suggest innovative growth strategies.
- Monitor campaign budgets, pacing, and performance across multiple channels, ensuring optimal delivery and return on investment (ROI), while creating comprehensive performance reports for the sales team, management, and leadership.
- Stay abreast of industry regulations and compliance requirements, ensuring campaign adherence to legal and ethical standards.
- Utilize Ad Operations data to generate reports using Looker Studio or similar business intelligence (BI) tools. Proficiency in Excel, PowerPoint, and basic image editing software is required.
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field. Alternatively, possess demonstrable experience in Ad Operations.
- 5+ years of hands-on experience in managing and optimizing digital advertising campaigns across network partnerships, direct sales, and programmatic channels.
- Strong expertise in overseeing various advertising platforms, including network partnerships, direct sales placements, and programmatic platforms.
- Proven ability to develop effective campaign strategies and plans that drive performance, surpass client goals, and encompass a range of advertising avenues.
- In-depth knowledge of campaign setup, targeting options, trafficking, and reporting across diverse advertising channels. Expertise in Google Ad Manager, DoubleClick, and other demand-side platforms (DSPs).
- Outstanding analytical and problem-solving skills, with the capability to interpret complex data sets and derive actionable insights across multiple platforms.
- Demonstrated ability to manage multiple campaigns simultaneously across various advertising avenues, while generating performance reports for comprehensive evaluation.
- Excellent communication and collaboration skills, enabling effective interaction with internal teams and clients.
- Relevant certifications, such as Google Ad Manager, programmatic advertising, or network partnerships, would be advantageous.
About the Opportunity:
The Patrika Group upholds equal opportunity employment practices. All decisions are based on merit, competence, performance, and alignment with the organization's culture and values. We do not discriminate against individuals on the basis of gender, caste, race, religion, marital status, age, or physical abilities. We prioritize work ethic and commitment to our organization's values.
Location: Full-time position based at the Patrika office in Jaipur.
Start Date: Immediate
Salary: Negotiable based on the candidate’s experience, capabilities, and industry standards
💡 Quick Summary
Seeking a career-building opportunity? The Ad Ops Manager position is now open for candidates interested in the Operations Executive Jobs sector. This role in Jaipur offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Operations Executive Jobs is a plus.