Job Description
Working with other creatives, Creative Copywriters use their excellent writing skills to create and deliver imaginative campaigns and copy for their clients
As a Creative Copywriter you'll work alongside other copywriters and designers / art directors within the creative department of the agency. You'll work from client briefs to conceive, develop and produce effective marketing campaigns.
You'll focus on providing the written words (the copy) for any marketing campaign, while the design team will deal mainly with the visual images. Copy can include:
• writing for web advertising, social media and mobile applications
• creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
• creating scripts for radio jingles and TV commercials.
Responsibilities
As a Creative Copywriter, you'll need to:
• work in partnership with the design team to form a creative team working on creative briefs
• handle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines
• familiarise yourself with your clients' products and services, the target audience and their competitors' activities
• liaise with clients and interpret their briefs
• develop creative ideas and concepts, often in partnership with the design team / partners
• present ideas to the for approval and development and then to your clients
• write clear, persuasive, original copy through the various iterations of the project
• proofread copy to check spelling and grammar
• amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
• oversee campaigns through the production stage to completion
• liaise with production companies, photographers, typographers and designers
• keep up to date with popular culture and trends
• monitor the effectiveness of marketing campaigns
Working hours
Working hours are generally 10am to 7pm. However, it's normal to work long, irregular hours when meeting tight deadlines. This may include working in the evenings and some weekend work. Part-time work and secondments may be difficult to obtain.
Self-employment or freelance work is possible for experienced copywriters.
What to expect
• you'll generally be office-based but may be required on TV shoots, radio recordings, castings, or in editing suites. You may also visit clients, undertake research in public areas or visit different locations to help with creativity.
• you will be based out of Kolkata
• the work may be challenging and highly pressurized, but it can also be exciting and rewarding.
• Dynamic, fast-paced creative industries attract a young workforce, and ageism is rife.
Professional Competencies
Although copywriters come from a range of backgrounds, creativity and the ability to write well are key requirements. A degree in one of the following subjects may increase your chances:
• creative advertising
• communication or media studies
• English
• journalism
• public relations.
Postgraduate study isn't essential, but it may be worth taking a vocational course in advertising, particularly if your degree is in an unrelated subject.
As a Creative Copywriter you'll work alongside other copywriters and designers / art directors within the creative department of the agency. You'll work from client briefs to conceive, develop and produce effective marketing campaigns.
You'll focus on providing the written words (the copy) for any marketing campaign, while the design team will deal mainly with the visual images. Copy can include:
• writing for web advertising, social media and mobile applications
• creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets
• creating scripts for radio jingles and TV commercials.
Responsibilities
As a Creative Copywriter, you'll need to:
• work in partnership with the design team to form a creative team working on creative briefs
• handle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines
• familiarise yourself with your clients' products and services, the target audience and their competitors' activities
• liaise with clients and interpret their briefs
• develop creative ideas and concepts, often in partnership with the design team / partners
• present ideas to the for approval and development and then to your clients
• write clear, persuasive, original copy through the various iterations of the project
• proofread copy to check spelling and grammar
• amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
• oversee campaigns through the production stage to completion
• liaise with production companies, photographers, typographers and designers
• keep up to date with popular culture and trends
• monitor the effectiveness of marketing campaigns
Working hours
Working hours are generally 10am to 7pm. However, it's normal to work long, irregular hours when meeting tight deadlines. This may include working in the evenings and some weekend work. Part-time work and secondments may be difficult to obtain.
Self-employment or freelance work is possible for experienced copywriters.
What to expect
• you'll generally be office-based but may be required on TV shoots, radio recordings, castings, or in editing suites. You may also visit clients, undertake research in public areas or visit different locations to help with creativity.
• you will be based out of Kolkata
• the work may be challenging and highly pressurized, but it can also be exciting and rewarding.
• Dynamic, fast-paced creative industries attract a young workforce, and ageism is rife.
Professional Competencies
Although copywriters come from a range of backgrounds, creativity and the ability to write well are key requirements. A degree in one of the following subjects may increase your chances:
• creative advertising
• communication or media studies
• English
• journalism
• public relations.
Postgraduate study isn't essential, but it may be worth taking a vocational course in advertising, particularly if your degree is in an unrelated subject.
💡 Quick Summary
Seeking a career-building opportunity? The Advertising Copywriter | Meraqi Digital position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.