Job Description
The Email Marketing and Automation Specialist will design, implement, and analyze email marketing campaigns. This role includes developing automation workflows, segmenting audiences, and crafting compelling email content. The specialist will work closely with the marketing team to ensure all campaigns align with overall business objectives.
Responsibilities
• Develop and execute email marketing campaigns to drive engagement and conversions.
• Create and manage email automation workflows and nurture sequences.
• Segment email lists based on demographics, behaviors, and engagement levels.
• Craft compelling email copy and design using best practices for high engagement.
• Conduct A/B testing to optimize email campaign performance.
• Analyze campaign metrics and provide insights to improve future campaigns.
• Collaborate with the marketing team to align email strategies with broader marketing initiatives.
Qualifications
• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years of experience in email marketing or digital marketing.
• Proven experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
• Strong understanding of email automation and segmentation techniques.
• Excellent written and verbal communication skills.
• Analytical mindset with a focus on data-driven marketing.
Skills
• Email Marketing Platforms
• Automation Tools
• A/B Testing
• Copywriting
• HTML/CSS
• Data Analysis
• Google Analytics
Responsibilities
• Develop and execute email marketing campaigns to drive engagement and conversions.
• Create and manage email automation workflows and nurture sequences.
• Segment email lists based on demographics, behaviors, and engagement levels.
• Craft compelling email copy and design using best practices for high engagement.
• Conduct A/B testing to optimize email campaign performance.
• Analyze campaign metrics and provide insights to improve future campaigns.
• Collaborate with the marketing team to align email strategies with broader marketing initiatives.
Qualifications
• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years of experience in email marketing or digital marketing.
• Proven experience with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo).
• Strong understanding of email automation and segmentation techniques.
• Excellent written and verbal communication skills.
• Analytical mindset with a focus on data-driven marketing.
Skills
• Email Marketing Platforms
• Automation Tools
• A/B Testing
• Copywriting
• HTML/CSS
• Data Analysis
• Google Analytics
💡 Quick Summary
Seeking a career-building opportunity? The AI Email Marketing and Automation Expert position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
