Job Description
Full job description
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Community team is responsible for the creation and execution of our community strategy, inclusive of relationship management, product seeding, activations and campaign activity across our store fleet. The broader team is comprised of the Events, Community and Sports marketing organizations who work in partnership with myriad cross functional partners to build meaningful local relationships, to engage our ambassadors and talent through relevant activations and to further lululemon’s commitments within diversity and inclusion.
A day in the life:
Execute events locally for relevant activations/campaigns and Strategic Initiatives on the Brand and Marketing Calendar including budget management and strategic execution
Coach and coordinate stores on vision and execution around all phases of Community foundational excellence, including full and intentional spend of community budgets. (Product Seeding, Community Engagement & Activations, and allocated community hours)
Partner with Community Manager, Regional Manager and Store Managers to support all phases of the Ambassador Journey including selection, onboarding, engagement and offboarding to ensure regional Ambassador roster is inclusive and reflects the diversity the market
Maintain close relationship with store teams through regular store visits, attendance at team meetings and joining Ambassador connects and classes
Advice and partner with Regional Manager and stores when submitting to Community Initiatives Fund and Store Local Events
Advise and partner with the Store Manager of store undergoing opening and optimization (O&O) for their community strategy.
Filter and present partnership opportunities to the Sports Marketing lead"
Enroll store teams in: Centre for Social Impact, Brand campaigns and Cultural Awareness Days
Support and integrate Community Wellbeing Partners into community activations and support community initiatives from our Community Wellbeing Partners
Collaborate with key cross-functional partners including Community and Events.
Additional partners include AU Talent Acquisition, AU Inclusion, Diversity, Equity and Action (IDEA)
Qualification:
Bachelor’s degree preferred
2 + years of experience in building connections/relationships on behalf of a brand
Proven success creating and executing community plans/tactics
Able to manage multiple tasks and projects with high organization and attention to detail
Demonstrated or passionate commitment to inclusion, diversity and equity principles
Must haves:
Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Community team is responsible for the creation and execution of our community strategy, inclusive of relationship management, product seeding, activations and campaign activity across our store fleet. The broader team is comprised of the Events, Community and Sports marketing organizations who work in partnership with myriad cross functional partners to build meaningful local relationships, to engage our ambassadors and talent through relevant activations and to further lululemon’s commitments within diversity and inclusion.
A day in the life:
Execute events locally for relevant activations/campaigns and Strategic Initiatives on the Brand and Marketing Calendar including budget management and strategic execution
Coach and coordinate stores on vision and execution around all phases of Community foundational excellence, including full and intentional spend of community budgets. (Product Seeding, Community Engagement & Activations, and allocated community hours)
Partner with Community Manager, Regional Manager and Store Managers to support all phases of the Ambassador Journey including selection, onboarding, engagement and offboarding to ensure regional Ambassador roster is inclusive and reflects the diversity the market
Maintain close relationship with store teams through regular store visits, attendance at team meetings and joining Ambassador connects and classes
Advice and partner with Regional Manager and stores when submitting to Community Initiatives Fund and Store Local Events
Advise and partner with the Store Manager of store undergoing opening and optimization (O&O) for their community strategy.
Filter and present partnership opportunities to the Sports Marketing lead"
Enroll store teams in: Centre for Social Impact, Brand campaigns and Cultural Awareness Days
Support and integrate Community Wellbeing Partners into community activations and support community initiatives from our Community Wellbeing Partners
Collaborate with key cross-functional partners including Community and Events.
Additional partners include AU Talent Acquisition, AU Inclusion, Diversity, Equity and Action (IDEA)
Qualification:
Bachelor’s degree preferred
2 + years of experience in building connections/relationships on behalf of a brand
Proven success creating and executing community plans/tactics
Able to manage multiple tasks and projects with high organization and attention to detail
Demonstrated or passionate commitment to inclusion, diversity and equity principles
Must haves:
Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
💡 Quick Summary
Seeking a career-building opportunity? The Area Community Specialist position is now open for candidates interested in the Human Resource (HR) Jobs sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Human Resource (HR) Jobs is a plus.
