Assistant Manager Digital Marketing

This role is to support the Marketing Director and the Marketing Team in carrying out various strategies and tasks. Compiles, analyses, and reports. This position will appeal to a highly motivated, flexible individual who enjoys working to pre-agreed goals in an exciting and lifestyle-driven hospitality environment. Reporting to the Marketing Director, this role will require daily communication with key department heads.

KEY ROLES & RESPONSIBILITIES

Reporting to the Marketing Director, responsibilities and essential job functions include:

Manage all aspects of the hotel’s digital advertising efforts, including but not limited to display advertising, search engine marketing, social media advertising, and email marketing campaigns
Work with digital advertising agencies to develop and execute successful digital advertising campaigns, driving and leading them towards meeting or exceeding campaign goals and objectives
Utilize analytics tools to track, measure and report on the performance of digital advertising efforts, providing insights and recommendations to optimize campaigns and maximize ROI
Collaborate with the web development team to ensure that the hotel’s website is optimized for search engines and user experience, using analytics to identify areas for improvement and implementing changes accordingly.
Stay up-to-date on the latest trends and best practices in digital advertising, sharing insights and recommendations with the Marketing Director and other relevant stakeholders
Develop the hotel’s communication strategies and execute the marketing campaigns in conjunction with the Sales, Spa, Food & Beverage and meeting and events departments to ensure profit growth and brand exposure.
Support activities within the marketing department, ensuring all brand standards are followed
Liaise with appointed agencies, supplying a written brief outlining the specific objectives, target market and any additional information as required and ensuring that the stakeholders are kept aware of all progress. Once briefs are communicated to the agencies, make sure that the expected tasks are completed by the agencies
Plan photoshoots, creating mood boards if necessary, liaising with all stakeholders involved (photographers/videographers/models/stylists), organizing site tours, refreshments, and the raising of necessary documentation (consent forms) to specific promotional requirements across the hotel, spa and restaurants.
Responsible for growing the hotel's loyalty membership program called Hyde and Seek
Produce valuable and engaging content for our website that attracts and converts our target groups
Attend promotional events, activities after hours and weekends if necessary, to support the team and assist with social media coverage.
Drafting the monthly Hyde and Seek newsletter for approvals from corporate office before sharing with the database
Being in charge of all offers and promotions at the hotel, (keep physical and soft copies of all third-party partnerships), and communicate to the agencies clearly the upcoming offers for the upcoming months.
Proof checking all physical F&B menus, QR code menus and uploading content to QR quote menu portals.
Responsible for creating internal folders to maintain all marketing assets, both shared with third parties and shared only within the marketing team
Working in partnership with the creative/design team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Under the guidance of the Marketing Director, research and identify specific pieces of collateral required to support the commercial process. This will range from hotel brochures, web banners, HTML banners, sales flyers/collaterals
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets in meetings when necessary
Any other Marketing related task requests by the Director of Marketing

Additional Information

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.