Assistant Manager | Performance Marketing

Job Description Position Context Design and deploy marketing strategy and plan by leveraging consumer insights, market analytics and innovation to increase consumer base, grow market share and penetration. KPI - Increase Install base, MAU & higher viewership for India & International market Position Specification Education Post Graduate Diploma in Management Experience 4-6 years of experience with Experience in Digital marketing, Performance Marketing & understanding of India & International Markets AREAS OF RESPONSIBILITY # AREA KEY ACTIVITIES KEY METRICS 1 Marketing strategy Analyse historic trends in brand performance, content performance. Keep a track of Publisher data trend such as (Google Facebook) Study digital market landscape across all the markets & across all content Understand the digital eco system 2 Campaign planning Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favour of the organization New users MAU DAU Adherence to budgets 3 Managing Digital Marketing Campaigns Translate the marketing goals into executable plans basis the go-to market strategy Create a marketing plan for defined target audience to be deployed on publishers like Facebook, Google, affiliates& more Work with agency to execute plan Monitor the plan and optimize basis performance of the campaigns Campaign Management Campaign Optimization 4 Utilising analytics Work with the analytics team and tools to pull the insights to shape up the plan Actionable insights Job Requirement