Assistant Manager | Performance Marketing| Digital

Job Description Position Context Design and deploy marketing strategy and plan by leveraging consumer insights, market analytics and innovation to increase consumer base, grow market share and penetration. KPI - Increase Install base, MAU & higher viewership for India & International market Position Specification Education Post Graduate Diploma in Management Experience 4-6 years of experience with Experience in Digital marketing, Performance Marketing & understanding of India & International Markets AREAS OF RESPONSIBILITY # AREA KEY ACTIVITIES KEY METRICS 1 Marketing strategy Analyse historic trends in brand performance, content performance. Keep a track of Publisher data trend such as (Google Facebook) Study digital market landscape across all the markets & across all content Understand the digital eco system 2 Campaign planning Prepare a performance marketing plan for specific properties and campaigns which are aligned to the overall marketing objectives Define performance criteria & type of engagement, determining budgets and negotiating with the partner for optimum costing in favour of the organization New users MAU DAU Adherence to budgets 3 Managing Digital Marketing Campaigns Translate the marketing goals into executable plans basis the go-to market strategy Create a marketing plan for defined target audience to be deployed on publishers like Facebook, Google, affiliates& more Work with agency to execute plan Monitor the plan and optimize basis performance of the campaigns Campaign Management Campaign Optimization 4 Utilising analytics Work with the analytics team and tools to pull the insights to shape up the plan Actionable insights Job Requirement