Job Description
Reporting to: Senior Brand & Project Manager
Join WALTER and help contribute to our customer’s success by helping them work better!
Since 1952, WALTER has built a global reputation for high-performance solutions in surface treatment technology. We empower metalworkers across various industries to achieve greatness by helping them work better — through productivity, safety and customer experience.
Job Summary:
We are currently seeking a dynamic and driven Associate Brand Manager to help execute marketing strategies across North America. In this role, you will play a critical part in implementing WALTER’s lead generation plan, increasing brand awareness, driving growth by owning your brand portfolio advertising campaigns, and enabling sales teams with high-impact marketing tools.
Key Responsibilities
Lead the execution of the annual marketing planacross digital, events, PR, channels:
Coordinate with product management, and the broader WALTER marketing team to ensure consistent messaging for various product categories.
Work closely with external agencies to ensure delivery of various assets.
Develop and maintain sales enablement tools such as product focused videos and other marketing assets.
Lead Generation: Assist with planning and running lead generation campaigns, including targeting list, asset preparation, and reporting.
Video Advertising & Production: Lead and coordinate the development of product-focused video content, including concept development, messaging, location scouting, and pre-production planning, for use across WALTER’s website, social media channels, digital advertising, and tradeshows.
Digital Marketing & Website Enhancements: Support ongoing improvements to the WALTER marketing tools across various channels.
Tradeshow & Event Promotion: Support Help with tradeshows and events, including branding elements, lead capture and follow up workflows to maximize ROI from events
Social Media & Community Management: Manage day to day execution of WALTER social media channels (content calendar, posting, basic creative, and community engagement).
Public Relations: Coordinate press releases, product news, and application stories for industry publications.
Analytics & Reporting: Track performance of campaigns and channels (website, email, tradeshows, social media, partner platforms) using available tools.
Skills & Capabilities
Solid understanding of integrated B2B marketing fundamentals, including familiarity with industrial audiences is an asset.
Working knowledge of website CMS tools, SEO basic and CRM tools (e.g., Salesforce, HubSpot or equivalents).
Basic video production coordination experience is an asset.
Basic copywriting and editing skills in English and French; able to turn technical information into clear, compelling messages.
Strong project management skills; ability to prioritize multiple deliverables.
Comfortable working cross-functionally with product managers, sales team, and external agencies.
Data‑driven mindset with the ability to interpret metrics and turn them into actionable improvements.
Education & Experience
Bachelor’s degree in marketing, Communications, or Business Administration.
Minimum 3 years of relevant experience in a B2B marketing role; experience in the industrial, manufacturing, or tooling sector is a strong asset.
Bilingualism (French & English) – verbal and written communication is mandatory due to interactions with international internal & external customers.
Occasional travel to the U.S. and Canada may be required
Join WALTER and help contribute to our customer’s success by helping them work better!
Since 1952, WALTER has built a global reputation for high-performance solutions in surface treatment technology. We empower metalworkers across various industries to achieve greatness by helping them work better — through productivity, safety and customer experience.
Job Summary:
We are currently seeking a dynamic and driven Associate Brand Manager to help execute marketing strategies across North America. In this role, you will play a critical part in implementing WALTER’s lead generation plan, increasing brand awareness, driving growth by owning your brand portfolio advertising campaigns, and enabling sales teams with high-impact marketing tools.
Key Responsibilities
Lead the execution of the annual marketing planacross digital, events, PR, channels:
Coordinate with product management, and the broader WALTER marketing team to ensure consistent messaging for various product categories.
Work closely with external agencies to ensure delivery of various assets.
Develop and maintain sales enablement tools such as product focused videos and other marketing assets.
Lead Generation: Assist with planning and running lead generation campaigns, including targeting list, asset preparation, and reporting.
Video Advertising & Production: Lead and coordinate the development of product-focused video content, including concept development, messaging, location scouting, and pre-production planning, for use across WALTER’s website, social media channels, digital advertising, and tradeshows.
Digital Marketing & Website Enhancements: Support ongoing improvements to the WALTER marketing tools across various channels.
Tradeshow & Event Promotion: Support Help with tradeshows and events, including branding elements, lead capture and follow up workflows to maximize ROI from events
Social Media & Community Management: Manage day to day execution of WALTER social media channels (content calendar, posting, basic creative, and community engagement).
Public Relations: Coordinate press releases, product news, and application stories for industry publications.
Analytics & Reporting: Track performance of campaigns and channels (website, email, tradeshows, social media, partner platforms) using available tools.
Skills & Capabilities
Solid understanding of integrated B2B marketing fundamentals, including familiarity with industrial audiences is an asset.
Working knowledge of website CMS tools, SEO basic and CRM tools (e.g., Salesforce, HubSpot or equivalents).
Basic video production coordination experience is an asset.
Basic copywriting and editing skills in English and French; able to turn technical information into clear, compelling messages.
Strong project management skills; ability to prioritize multiple deliverables.
Comfortable working cross-functionally with product managers, sales team, and external agencies.
Data‑driven mindset with the ability to interpret metrics and turn them into actionable improvements.
Education & Experience
Bachelor’s degree in marketing, Communications, or Business Administration.
Minimum 3 years of relevant experience in a B2B marketing role; experience in the industrial, manufacturing, or tooling sector is a strong asset.
Bilingualism (French & English) – verbal and written communication is mandatory due to interactions with international internal & external customers.
Occasional travel to the U.S. and Canada may be required
💡 Quick Summary
Seeking a career-building opportunity? The Associate Brand Manager position is now open for candidates interested in the Customer Care sector. This role in Pointe-Claire offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Customer Care is a plus.
