Job Description
Role: Associate Growth Marketer / Performance Marketing
Ikaria is looking for an experienced Senior Growth Marketer with a passion for unlocking DTC scale.
This role will be responsible for all customer acquisition and retention programs, including
strategizing, and implementing end to end direct marketing channels for Nyumi. You should have a
high degree of ownership and be able to both think big and execute flawlessly. This is a unique
opportunity to be part of an early stage startup to build and execute strategy from scratch.
Key Responsibilities:
Managing budgets and campaigns across all paid (FB, Google, AMS), and organic channels to
drive strong return on investment and efficient CACs
End to end campaign execution, from strategy to implementation, optimization, reporting and analysis
Build and execute all email marketing programs, including owning the segmentation and deployment
Track and organize a robust system for data-analytics and KPIs, and infuse a strong data-
driven culture across teams
Collaborate with brand and creative to build assets to optimize performance
Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives
Work closely with founder to set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts
Who you are:
An experienced performance marketer with a proven track record of growing an ecommerce business—1-2-3+ years of experience, preferably in a high-growth DTC brand
An analytical thinker with a proven ability to mine data for opportunities and actionable insights that are not readily apparent
Naturally curious about the customer and experienced in building brand-centric journeys
that resonate with them
A pragmatic do-er, you have the ability to be scrappy and creative with resources to
maximize impact
Proficient with email marketing platforms, managing paid media campaigns
Passionate about building and growing brands
Comfortable owning and being held accounting for business outcomes; motivated by
targets, with experience setting goals, managing a budget, building forecasts, and delivering
against monthly new customer, CPA, and LTV target
Comfortable with ambiguity
Self starting, entrepreneurial mindset and strong work ethic
Ikaria is looking for an experienced Senior Growth Marketer with a passion for unlocking DTC scale.
This role will be responsible for all customer acquisition and retention programs, including
strategizing, and implementing end to end direct marketing channels for Nyumi. You should have a
high degree of ownership and be able to both think big and execute flawlessly. This is a unique
opportunity to be part of an early stage startup to build and execute strategy from scratch.
Key Responsibilities:
Managing budgets and campaigns across all paid (FB, Google, AMS), and organic channels to
drive strong return on investment and efficient CACs
End to end campaign execution, from strategy to implementation, optimization, reporting and analysis
Build and execute all email marketing programs, including owning the segmentation and deployment
Track and organize a robust system for data-analytics and KPIs, and infuse a strong data-
driven culture across teams
Collaborate with brand and creative to build assets to optimize performance
Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives
Work closely with founder to set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts
Who you are:
An experienced performance marketer with a proven track record of growing an ecommerce business—1-2-3+ years of experience, preferably in a high-growth DTC brand
An analytical thinker with a proven ability to mine data for opportunities and actionable insights that are not readily apparent
Naturally curious about the customer and experienced in building brand-centric journeys
that resonate with them
A pragmatic do-er, you have the ability to be scrappy and creative with resources to
maximize impact
Proficient with email marketing platforms, managing paid media campaigns
Passionate about building and growing brands
Comfortable owning and being held accounting for business outcomes; motivated by
targets, with experience setting goals, managing a budget, building forecasts, and delivering
against monthly new customer, CPA, and LTV target
Comfortable with ambiguity
Self starting, entrepreneurial mindset and strong work ethic
💡 Quick Summary
Seeking a career-building opportunity? The Associate Growth Marketer | Performance Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
