AVP-Content Strategist

Key Responsibilities:  Lead the Content Strangely and spearhead the Content requirements of the Shoonya’s Marketing team (Long Form, Short Form, Blog, Web & Social Content curation and creation, Script & Copy Writing)  Customer Acquisition – Conceptualize, ideate, create and oversee execution of Social and Paid Digital Campaigns across the life cycle. (Attention, Consideration and Purchase)  Engagement & Retention - Conceptualize and execute creative campaigns for push notifications, whatsapp messaging, email, SMS and other marketing communications  Lead a team and work alongside other Copywriters, Designers, agencies to ensure creative vision is achieved and brand expectations are met  Work across multiple platforms to produce rich copy to win on digital platforms  Ensure the copy is clear, true, on-brand, and meets all legal, partner, and best practice requirements  Help coordinate, maintain and oversee creative standards and brand experience guidelines  Manage multiple deliverables at one time to meet aggressive deadlines Must-have:  8+ years of active agency experience in digital copywriting on BFSI or Capital Markets / content writing or should have worked with Capital Markets  Impeccable writing skills and command of the English language  Collaborative attitude to partner different verticals (Marketing, Brand, Social Listening etc.) Good-to-have:  Ability to see the bigger picture and to gauge the impact that content can have on business deliverables – i.e. how a great content strategy can be all pervasive and can drive, user acquisition, engagement, retention and most of all uniformity in customer experience.  Experience of working on other Fintech brands  High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills and confidence to express them.  Proven understanding of and curiosity about current and emerging digital trends  Ability to collaborate, concept, write, edit and present. Provide others with direction without needing much  Ability to take ownership of projects, as well as willingness to step in to help others as needed