- Responsible for the administration and efficient daily operation of a full service branch office, including lending, product sales, customer service, and security and safety in accordance with the Bank's objectives

- Responsible for revenue generation in terms of brokerage for the branch, to achieve the branch income and manage profitability of the branch

- Enhance and contribute in the growth of the company through Business Development

- Responsible for superior level of customer relations and promotion of the sales and service culture through coaching, guidance and staff motivation

- Driving individual and branch sales goals through new business sales, referrals and retention of account relationship

- Maintain AOP (Annual Operating Plan) for the financial year i.e. to prepare and track product (liability, assets and fees)wise

- Cross-sell of products with new and as well as with existing customers

- Conduct daily morning huddles to discuss daily plan and agenda for employees

- Track inflow and outflow of reports (like account closures, account opening, Fixed Deposit renewals/closures etc.) and thus, daily business generation

- Maintain customer relationship through sourcing and on-boarding process

- Segment the customer within the catchments of the branch to increase the Journal- Ledger base of the branch

- Liaising with product management team, marketing and other centers & verticals for new product development, service enhancements, sales initiatives and Branch hygiene