Job Description
BRAND MANAGER
An energetic marketing professional who can generate strategies and execute marketing plans that grow market share, enhance the brand’s reputation, improve customer experience, and drive growth. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Excelling in this role will require multi-tasking effectively, offering quick and accurate insights and advice, and provide creative input to help build, promote, and enhance the assigned brand/s.
ESSENTIAL FUNCTIONS
SPECIFIC KEY RESULT AREA (KRA):
Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
Category Strategy & Portfolio Management: Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.
Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision.
Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
Promotions Management (systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans.
Product Innovation Management (Innovation project management and Concept & product development): Effectively and efficiently direct the launch of new and improved products and evaluate performance against measurable objectives. Develop concepts and products that are based on consumers' needs and address marketing objectives.
Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development): Develop clear and concise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the brief and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that deliver one synergized message across different mediums. Develop campaign-consistent PR programs that address business, marketing, and communication objectives. Develop retail & visual identity designs that can build the brand and the business.
Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.
Financial Management (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making when developing and evaluating marketing activities.
Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research to achieve brand objectives. Integrate research findings across the IMRP and applies them into strategic marketing actions.
Media Management (Media planning, execution & evaluation): Inform and manage the media strategy and plans according to the campaign objectives, planning guidelines, and brand objectives. Monitor and evaluate the performance of media plans for future application of learning.
Administration & Reports: Prepare individual, department's, team's plans, objectives, key results and activities (OKR). Prepare management and adhoc reports.
NON-ESSENTIAL FUNCTIONS
Perform other assignments from time to time as directed by management.
Prepare periodic marketing, project reports and other reports that maybe required by management.
JOB SPECIFICATIONS
Education and Experience
o With 4 - 5 years of experience in Brand Management or in Creative, Media or Digital agency.
o Bachelor’s Degree in Business, Management, Marketing Management or any related college degree and/or equivalent combination of education & experience.
o Brand marketing experience/background in the food/restaurant industry is a MUST.
o Strong Project Management, organizational & marketing operations skills
o Above average planning and organization skills, detail-oriented and flexible/adaptable in work schedules and assignments.
o Proficient in MS Applications (MS Word, Excel, PowerPoint)
ESSENTIAL SKILLS & TRAITS
Technical Competencies
1. Brand Equity Management
2. Consumer Insighting
3. Category Strategy and Portfolio Management
4. Media Management
5. Research Planning, Analysis and Application
Core Competencies: C.A.M.P. requirements
Creating the Business
Advancing Personal Excellence
Managing the Business
Promoting People Processes
Essential Traits
1. Takes Initiative
2. Persistent
3. Wants Challenge
4. Analytical
5. Balance of Authoritative and Collaborative
6. Effective Enforcing
7. Enlists Cooperation
8. Finance/Business
9. Numerical
10. Wants to Lead
11. Planning & Organizing
12. Interpersonal Skills
13. People Orientation
14. Presentation Skills
15. Negotiation Skills
16. Project Management
17. Coaching, training and development of people
Behavioral Attributes (live the core values of the organization):
Customer Focus
Speed with Excellence
Humility to listen and learn
Honesty and Integrity
Spirit of Family and Fun
Non-Essential Duties and Responsibilities
Perform administrative duties as necessary i.e. preparing reports, making copies, filing, etc.
OTHER QUALIFICATIONS
Computer Literacy: Proficient in MS Applications (MS Word, Excel, Powerpoint, etc.)
Physical Effort/Requirements: While performing the duties of this job, the employee will:
Sit for the majority of their scheduled work shift.
Lift, reach, pull, push, grasp and use hands frequently.
Bend and/or squat down rarely on scheduled shift.
Climb, stoop and/or kneel rarely.
Need to see well enough to read/compose email, reports and use the computer and be proactive to customers’ needs.
Need to speak and hear well enough to receive instructions and communicate with employees and customers.
Occasionally be required to work irregular hours to attend meetings and coordinate with agency partners and/or colleagues in other time zones (i.e. Philippines, etc.) as well as varying work shifts to support new store openings (as assigned).
Work Environment: While performing the duties of this job, the employee is exposed to:
Office environment on a regular basis: sedentary work, long sitting when in the office, standing & walking regularly, working with internal & external people.
Kitchen equipment when in the stores or R&D laboratory/kitchen, occasionally.
Hot and cold temperatures and a wet work area when in the stores or kitchen/laboratory, occasionally.
Cleaning chemicals when in the stores, occasionally.
Possible cuts and burns when in the store, kitchen, laboratory, occasionally.
Moderate noise level in work environment, usually.
Wet and slippery floors when in the store, kitchen or laboratory, occasionally.
Tensions and pressures may arise in meeting deadlines and goals.
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.
If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.
Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s).
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.
This Company is an Equal Opportunity Employer.
An energetic marketing professional who can generate strategies and execute marketing plans that grow market share, enhance the brand’s reputation, improve customer experience, and drive growth. S/He is passionate about uncovering consumer insights and delivering innovative marketing campaigns. Excelling in this role will require multi-tasking effectively, offering quick and accurate insights and advice, and provide creative input to help build, promote, and enhance the assigned brand/s.
ESSENTIAL FUNCTIONS
SPECIFIC KEY RESULT AREA (KRA):
Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
Category Strategy & Portfolio Management: Project a vision for the Category's future and develops a strategy that grows the category and manages the portfolio.
Brand Equity Management: Develop and execute the marketing plans that consistently build the brand towards its vision.
Consumer Insighting: Develop brand and business-building insights founded on a holistic understanding of consumers.
Promotions Management (systemwide & local store marketing): Develop and execute systemwide promotions that are integrated into the brand's marketing plans. Guide and support local store marketing activities that build onto the brand's marketing plans.
Product Innovation Management (Innovation project management and Concept & product development): Effectively and efficiently direct the launch of new and improved products and evaluate performance against measurable objectives. Develop concepts and products that are based on consumers' needs and address marketing objectives.
Brand Communications Management (Campaign Brief Development, Creative Judgment, Integrated Marketing Campaigns Development, PR & crisis management, Retail & Visual Identity Development): Develop clear and concise campaign briefs that direct and inspire creative outputs. Evaluate creative output based on the brief and principles of target market classification and the creative magnifier. Develop integrated marketing campaigns that deliver one synergized message across different mediums. Develop campaign-consistent PR programs that address business, marketing, and communication objectives. Develop retail & visual identity designs that can build the brand and the business.
Restaurant Operations Understanding: Develop a relevant understanding of Store Operations, Commissary, Supply Chain, RSQM, Network Development, Purchasing, and R&D for flawless marketing execution.
Financial Management (Brand Financial Management & Financial Analysis): Apply financial analyses in decision-making when developing and evaluating marketing activities.
Integrated Marketing Research Plan (IMRP) Management (Research Planning, Research Analysis & Application): Develop a research brief and plans for research to achieve brand objectives. Integrate research findings across the IMRP and applies them into strategic marketing actions.
Media Management (Media planning, execution & evaluation): Inform and manage the media strategy and plans according to the campaign objectives, planning guidelines, and brand objectives. Monitor and evaluate the performance of media plans for future application of learning.
Administration & Reports: Prepare individual, department's, team's plans, objectives, key results and activities (OKR). Prepare management and adhoc reports.
NON-ESSENTIAL FUNCTIONS
Perform other assignments from time to time as directed by management.
Prepare periodic marketing, project reports and other reports that maybe required by management.
JOB SPECIFICATIONS
Education and Experience
o With 4 - 5 years of experience in Brand Management or in Creative, Media or Digital agency.
o Bachelor’s Degree in Business, Management, Marketing Management or any related college degree and/or equivalent combination of education & experience.
o Brand marketing experience/background in the food/restaurant industry is a MUST.
o Strong Project Management, organizational & marketing operations skills
o Above average planning and organization skills, detail-oriented and flexible/adaptable in work schedules and assignments.
o Proficient in MS Applications (MS Word, Excel, PowerPoint)
ESSENTIAL SKILLS & TRAITS
Technical Competencies
1. Brand Equity Management
2. Consumer Insighting
3. Category Strategy and Portfolio Management
4. Media Management
5. Research Planning, Analysis and Application
Core Competencies: C.A.M.P. requirements
Creating the Business
Advancing Personal Excellence
Managing the Business
Promoting People Processes
Essential Traits
1. Takes Initiative
2. Persistent
3. Wants Challenge
4. Analytical
5. Balance of Authoritative and Collaborative
6. Effective Enforcing
7. Enlists Cooperation
8. Finance/Business
9. Numerical
10. Wants to Lead
11. Planning & Organizing
12. Interpersonal Skills
13. People Orientation
14. Presentation Skills
15. Negotiation Skills
16. Project Management
17. Coaching, training and development of people
Behavioral Attributes (live the core values of the organization):
Customer Focus
Speed with Excellence
Humility to listen and learn
Honesty and Integrity
Spirit of Family and Fun
Non-Essential Duties and Responsibilities
Perform administrative duties as necessary i.e. preparing reports, making copies, filing, etc.
OTHER QUALIFICATIONS
Computer Literacy: Proficient in MS Applications (MS Word, Excel, Powerpoint, etc.)
Physical Effort/Requirements: While performing the duties of this job, the employee will:
Sit for the majority of their scheduled work shift.
Lift, reach, pull, push, grasp and use hands frequently.
Bend and/or squat down rarely on scheduled shift.
Climb, stoop and/or kneel rarely.
Need to see well enough to read/compose email, reports and use the computer and be proactive to customers’ needs.
Need to speak and hear well enough to receive instructions and communicate with employees and customers.
Occasionally be required to work irregular hours to attend meetings and coordinate with agency partners and/or colleagues in other time zones (i.e. Philippines, etc.) as well as varying work shifts to support new store openings (as assigned).
Work Environment: While performing the duties of this job, the employee is exposed to:
Office environment on a regular basis: sedentary work, long sitting when in the office, standing & walking regularly, working with internal & external people.
Kitchen equipment when in the stores or R&D laboratory/kitchen, occasionally.
Hot and cold temperatures and a wet work area when in the stores or kitchen/laboratory, occasionally.
Cleaning chemicals when in the stores, occasionally.
Possible cuts and burns when in the store, kitchen, laboratory, occasionally.
Moderate noise level in work environment, usually.
Wet and slippery floors when in the store, kitchen or laboratory, occasionally.
Tensions and pressures may arise in meeting deadlines and goals.
This job description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all duties, responsibilities and qualifications required of employees assigned to this job. The duties, responsibilities may differ from the job description, and that the other duties as assigned, may be part of the job.
If the position requires a college/university degree, it must have been issued by an educational institution accredited by the United States Department of Education. Any degree issued by educational institution outside the United States must include documentation validating the equivalency of the degree to the same degree in the United States to be considered acceptable for this company’s purposes.
Reasonable accommodation for people with disabilities maybe requested by calling (626) 369-7118 at least five (5) working days in advance of the scheduled examination/assessment date(s).
APPLICANTS MUST BE AUTHORIZED TO WORK IN THE USA.
This Company is an Equal Opportunity Employer.
💡 Quick Summary
Seeking a career-building opportunity? The Brand Manager position is now open for candidates interested in the Operations Executive Jobs sector. This role in Los Angeles offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Operations Executive Jobs is a plus.
