About 1702 Digital

1702 Digital is one of the fastest-growing full service Digital Marketing Companies in India.

It was founded by a team of investment bankers and capital markets lawyers. 1702 hand-picked the best marketing brains in the industry, got them under one roof, and built a team that passionately innovates and punches above its weight every day.

Why are we one of the fastest-growing companies?

Within 5 years of our existence, companies like Adani Wilmar Limited, IDFC First Narsee Monjee, Airtel, Smaaash Entertainment, Harper Collins, Adlabs Imagicaa, MasterCard, Edelweiss Tokio Life insurance, Pavers England, Marico, Bajaj Finserv, Cipla, Welingkar Institute of Management, Tata Chemicals, The Learning Curve, Odisha Government, Beyond Dreams, Mahindra Sanyo, Aon Hewitt, ACC, Dalmia, Rocksport, Camlin to name a few, work with us us for their digital first marketing strategies and execution.

We have exclusive verticals for branding, strategy, art direction, SEO, technology development, media planning, performance marketing and analytics.

Who are we looking for?

Designation: Associate - Integrated Alliances

Key Mandatory Skills:
• Passionate about growth and revenue generation
• Excellent written and spoken English
• Immaculate grammar
• Knowledge of the digital marketing industry
• Good knowledge of database collection
• Good knowledge of database sourcing
• Excellent PowerPoint skills
• Moderate to high Excel skills

Additional Skills:

Knowledge of CRM or lead management software/s (Hubspot, Salesforce and other major CRMs)

Being a heady mixture of left and right brained

Patient and persistent with long sales cycles

Prolific reader of publications from the Big 4s, business dailies et al.

Understanding of world and Indian economy

Understanding of macro factors that affect businesses

What will be your Key Results Areas (KRAs)?

Research heavily into business and sectors of the clients on board of 1702

Build a knowledge management support to 1702

Build a robust L&D manual across departments with the Co-Founders and HoDs

Procure and scrap new sector specific databases for email marketing

Streamline existing databases for email marketing

Manage LinkedIn as a channel for outbound relationship management

Maintain the Awareness lead CRM of the funnel from LinkedIn with the Tech team

Be responsible for updating the media and credentials decks with VP Sales & Marketing

Overall strategic inputs of digital outreach