Job Description
Company Description
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.
Job Description
The Marketing BSA will be a subject matter expert (SME) in multiple BSA disciplines (marketing, campaigns, testing, reporting, projects, etc.) with an emphasis in campaign execution. The BSA Acts independently to determine methods and procedures on new or special assignments while supervising or overseeing others and ensuring on-time quality delivery of deliverables.
Responsibilities:
Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client
Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client
Lead BSA tasks and provide guidance through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training
Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.
Able to document information effectively through databases, knowledge warehouses, and other shared space.
Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
Able to make proactive recommendations.
Able to properly interpret customer needs, and translate into understandable written requirements.
Qualifications
Bachelor’s degree in computer science or equivalent.
3-5 years’ relevant work experience (for different levels) in the database marketing space
Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure
Excellent organizational skills and interpersonal skills.
Professional proficiency in English
Experience managing execution of multi-channel marketing programs/operation across multiple accounts
Hands on experience in managing marketing database solutions
Developing process to optimize or automate marketing activities
Managing and execution experience in the full development lifecycle (SDLC)
Proficiency in campaign management tools (e.g., Unica, SSMS).
Solid understanding of relational databases
Strong SQL skills, must be able to write complex queries and be able to script
Working knowledge or project management methodologies and creation of defined artifacts
Have good problem solving and negotiation skills
Have good leadership skills with the ability to motivate diverse teams
Relevant technical marketing domain knowledge
Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction
Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
Preferred Qualifications:
Test Data Editors such as UNIX VI Editor, Notepad, WordPad, Ultra Edit, Text Pad, AquaData
MS Office; specifically formulas and macros for Microsoft Office components (Excel and Access)
Knowledge of QA Methodologies, tools, related techniques, and ability to document & implement
Excellent negotiation skills to work with multiple internal clients
Excellent understand of both business and technical language and ideas.
Excellent knowledge of the industry
Able to solve complex problems and issues.
Able to recognize and manage new business opportunities.
Able to interact with customers, coach analysts and developers, and influence peers and management
Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.
Job Description
The Marketing BSA will be a subject matter expert (SME) in multiple BSA disciplines (marketing, campaigns, testing, reporting, projects, etc.) with an emphasis in campaign execution. The BSA Acts independently to determine methods and procedures on new or special assignments while supervising or overseeing others and ensuring on-time quality delivery of deliverables.
Responsibilities:
Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client
Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client
Lead BSA tasks and provide guidance through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training
Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.
Able to document information effectively through databases, knowledge warehouses, and other shared space.
Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
Able to make proactive recommendations.
Able to properly interpret customer needs, and translate into understandable written requirements.
Qualifications
Bachelor’s degree in computer science or equivalent.
3-5 years’ relevant work experience (for different levels) in the database marketing space
Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure
Excellent organizational skills and interpersonal skills.
Professional proficiency in English
Experience managing execution of multi-channel marketing programs/operation across multiple accounts
Hands on experience in managing marketing database solutions
Developing process to optimize or automate marketing activities
Managing and execution experience in the full development lifecycle (SDLC)
Proficiency in campaign management tools (e.g., Unica, SSMS).
Solid understanding of relational databases
Strong SQL skills, must be able to write complex queries and be able to script
Working knowledge or project management methodologies and creation of defined artifacts
Have good problem solving and negotiation skills
Have good leadership skills with the ability to motivate diverse teams
Relevant technical marketing domain knowledge
Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction
Detail-oriented, able to multi-task, prioritize and able to quickly change priorities
Preferred Qualifications:
Test Data Editors such as UNIX VI Editor, Notepad, WordPad, Ultra Edit, Text Pad, AquaData
MS Office; specifically formulas and macros for Microsoft Office components (Excel and Access)
Knowledge of QA Methodologies, tools, related techniques, and ability to document & implement
Excellent negotiation skills to work with multiple internal clients
Excellent understand of both business and technical language and ideas.
Excellent knowledge of the industry
Able to solve complex problems and issues.
Able to recognize and manage new business opportunities.
Able to interact with customers, coach analysts and developers, and influence peers and management
Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions
💡 Quick Summary
Seeking a career-building opportunity? The Business Systems Analyst 2 position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.