Job Description
BettingJobs is working with an established UKGC operator who are seeking to bring in a Casino Marketing Lead, to join their team in East Sussex. Our client is offering a hybrid set up for this position.
Key Responsibilities:
• Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
• Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
• Manage the day-to-day operations of the online casino platform.
• Work with game providers to launch new content and ensure a competitive product offering.
• Monitor game performance, promotions, and player engagement to optimise revenue.
• Assist in planning and executing casino promotions and campaigns.
• Ensure compliance with UKGC regulations and responsible gaming policies.
• Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
• Analyse data to identify trends, opportunities, and areas for improvement.
• Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
• Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
• Presenting ideas for original content and bespoke games.
• Managing the exclusive roadmap, ensuring strong content all year round.
• Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
• Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
• Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements:
• Proven experience in an online Casino Manager role or similar within the iGaming industry.
• Experience with CRM tools.
• Strong understanding of online casino games, player behaviour, and market trends.
• Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
• Data-driven and detail-orientated with good analytical and problem-solving skills.
• Excellent communication, organizational, teamwork and interpersonal skills.
• Passion for the gaming industry and a proactive, results-driven attitude.
• Knowledge of iGaming providers and aggregators, what content they offer, and where.
• Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
• Experienced with Xtremepush.
• High attention to detail.
Key Responsibilities:
• Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
• Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
• Manage the day-to-day operations of the online casino platform.
• Work with game providers to launch new content and ensure a competitive product offering.
• Monitor game performance, promotions, and player engagement to optimise revenue.
• Assist in planning and executing casino promotions and campaigns.
• Ensure compliance with UKGC regulations and responsible gaming policies.
• Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
• Analyse data to identify trends, opportunities, and areas for improvement.
• Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
• Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
• Presenting ideas for original content and bespoke games.
• Managing the exclusive roadmap, ensuring strong content all year round.
• Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
• Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
• Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements:
• Proven experience in an online Casino Manager role or similar within the iGaming industry.
• Experience with CRM tools.
• Strong understanding of online casino games, player behaviour, and market trends.
• Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
• Data-driven and detail-orientated with good analytical and problem-solving skills.
• Excellent communication, organizational, teamwork and interpersonal skills.
• Passion for the gaming industry and a proactive, results-driven attitude.
• Knowledge of iGaming providers and aggregators, what content they offer, and where.
• Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
• Experienced with Xtremepush.
• High attention to detail.
💡 Quick Summary
Seeking a career-building opportunity? The Casino Marketing Lead position is now open for candidates interested in the Remote Jobs sector. This role in England offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Remote Jobs is a plus.