Job Description
With our head office and manufacturing facilities nestled at the foot of the Four Peaks Mountain Range in Geraldine, South Canterbury, Barker’s of Geraldine has been on the corner of the original family farm since 1969. With a constant desire to explore new and innovative ways of doing things, we never stopped respecting, fostering, and growing our business.
With 220 employees across our total New Zealand business, and our Auckland-based sales and marketing team growing, job opportunities are diverse and exciting. We are now seeking a Category Analyst for our FMCG team in our Ponsonby office on a 12-month fixed-term contract to cover maternity leave.
This position reports to our FMCG Sales Manager and plays a pivotal role in driving category insights, leading go-to-market execution, and managing trade marketing initiatives. You’ll work closely with our Marketing Managers, Twin Agency (our sales agency), and retailer partners such as Precision and Cartology to ensure our strategies deliver maximum impact.
Key Responsibilities
Monitoring sales and competitor activity
Providing key category insights and assisting Marketing Managers with consumer trends
Assisting the Sales Manager in annual category plans
Category reviews and new product presentations
Forecasting and demand management
Supporting innovation plans with category and consumer insights
Leading go-to-market execution for new products and campaigns
Managing trade marketing initiatives across key retail partners
Building and maintaining partnerships with retailer media services (e.g., Precision, Carto logy)
With 220 employees across our total New Zealand business, and our Auckland-based sales and marketing team growing, job opportunities are diverse and exciting. We are now seeking a Category Analyst for our FMCG team in our Ponsonby office on a 12-month fixed-term contract to cover maternity leave.
This position reports to our FMCG Sales Manager and plays a pivotal role in driving category insights, leading go-to-market execution, and managing trade marketing initiatives. You’ll work closely with our Marketing Managers, Twin Agency (our sales agency), and retailer partners such as Precision and Cartology to ensure our strategies deliver maximum impact.
Key Responsibilities
Monitoring sales and competitor activity
Providing key category insights and assisting Marketing Managers with consumer trends
Assisting the Sales Manager in annual category plans
Category reviews and new product presentations
Forecasting and demand management
Supporting innovation plans with category and consumer insights
Leading go-to-market execution for new products and campaigns
Managing trade marketing initiatives across key retail partners
Building and maintaining partnerships with retailer media services (e.g., Precision, Carto logy)
💡 Quick Summary
Seeking a career-building opportunity? The Category Analyst position is now open for candidates interested in the Remote Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Remote Jobs is a plus.