Job Description
Channel Diversification & Account Management – Modern Retail
• Establish the business's presence in online (e-Pharmacies, e-Commerce) and offline (chain pharmacies) modern retail channels by developing the product mix, packaging requirements, margin profile and pricing for the above-mentioned channels
• Drive closure of commercial agreements with modern retail partners and execution of internal processes to onboard the business
• Setup and drive internal processes to forecast demand, ensure supply availability, service, and payment realization etc. in collaboration with internal teams
• Leverage digital tools and services to measure the business' performance across major KPIs in the specific channels and follow a continuous improvement approach to drive improvement across key metrics through necessary adjustments to the marketing spend & strategy
• Direct commercial responsibility over revenue and profitability of the modern trade channel. Responsible for achievement of quarterly and annual sales targets, profit, and cost of doing business as well as maintaining and managing relationships with modern retail channel partners
• Ownership of developing long term strategy and executing commercial initiatives necessary to scale the modern retail channel in line with the business's requirement
Channel Diversification & Marketing Excellence - Traditional Retail
• Establish the business's presence in traditional retail space by working closely with the sales field force to drive demand generation at the retailer level
• Identify prevalent best practices and develop the strategies in terms of product mix, pricing, and marketing content etc. to drive demand generation at the retailer level
• Leverage digital tools and services to measure the business' performance across major KPIs in the specific channel and follow a continuous improvement approach to drive improvement across key metrics through necessary adjustments to the marketing spend & strategy in collaboration with the sales field force.
• Ownership of developing long term strategy and executing commercial initiatives necessary to scale demand generation in the traditional retail channel in line with the business's requirement
Digital Initiatives – All Channels
• Ownership of digital tools and services used by the business across different channels
• Identify/develop and implement the current best approaches in the usage of digital tools and services across domains such as sales forecasting, customer targeting via promotions/rewards/advertisements and business performance tracking etc.
• Ownership of developing long term strategy and executing commercial initiatives necessary to scale digital competencies in line with the business's requirement
Minimum Education
• MBA/ Post-Graduate from a reputed institute.
Minimum Experience/Training Required
4-6 Years of experience
1) 4+ years of sales and channel management experience
2) Data-driven approach to interpret, analyze, and present information in a readily usable manner.
3) Strong project management and execution capability to plan and ensure timely execution of deliverables.
4) Experience in developing channel marketing content and communications to drive business objectives.
5) Strong collaboration and stakeholder management skills. Think flexibly to see issues from different perspectives and take informed decisions
6) Be customer focused to add value
7) Problem solver with hands-on, 'roll up your sleeves' can-do attitude
8) Open to travel across India as per role requirements.
Work Experience
Prior experience/ exposure to Customer/ Channel marketing in pharma /OTx /FMCG is desired.
Prior exposure to marketing will be an advantage
• Establish the business's presence in online (e-Pharmacies, e-Commerce) and offline (chain pharmacies) modern retail channels by developing the product mix, packaging requirements, margin profile and pricing for the above-mentioned channels
• Drive closure of commercial agreements with modern retail partners and execution of internal processes to onboard the business
• Setup and drive internal processes to forecast demand, ensure supply availability, service, and payment realization etc. in collaboration with internal teams
• Leverage digital tools and services to measure the business' performance across major KPIs in the specific channels and follow a continuous improvement approach to drive improvement across key metrics through necessary adjustments to the marketing spend & strategy
• Direct commercial responsibility over revenue and profitability of the modern trade channel. Responsible for achievement of quarterly and annual sales targets, profit, and cost of doing business as well as maintaining and managing relationships with modern retail channel partners
• Ownership of developing long term strategy and executing commercial initiatives necessary to scale the modern retail channel in line with the business's requirement
Channel Diversification & Marketing Excellence - Traditional Retail
• Establish the business's presence in traditional retail space by working closely with the sales field force to drive demand generation at the retailer level
• Identify prevalent best practices and develop the strategies in terms of product mix, pricing, and marketing content etc. to drive demand generation at the retailer level
• Leverage digital tools and services to measure the business' performance across major KPIs in the specific channel and follow a continuous improvement approach to drive improvement across key metrics through necessary adjustments to the marketing spend & strategy in collaboration with the sales field force.
• Ownership of developing long term strategy and executing commercial initiatives necessary to scale demand generation in the traditional retail channel in line with the business's requirement
Digital Initiatives – All Channels
• Ownership of digital tools and services used by the business across different channels
• Identify/develop and implement the current best approaches in the usage of digital tools and services across domains such as sales forecasting, customer targeting via promotions/rewards/advertisements and business performance tracking etc.
• Ownership of developing long term strategy and executing commercial initiatives necessary to scale digital competencies in line with the business's requirement
Minimum Education
• MBA/ Post-Graduate from a reputed institute.
Minimum Experience/Training Required
4-6 Years of experience
1) 4+ years of sales and channel management experience
2) Data-driven approach to interpret, analyze, and present information in a readily usable manner.
3) Strong project management and execution capability to plan and ensure timely execution of deliverables.
4) Experience in developing channel marketing content and communications to drive business objectives.
5) Strong collaboration and stakeholder management skills. Think flexibly to see issues from different perspectives and take informed decisions
6) Be customer focused to add value
7) Problem solver with hands-on, 'roll up your sleeves' can-do attitude
8) Open to travel across India as per role requirements.
Work Experience
Prior experience/ exposure to Customer/ Channel marketing in pharma /OTx /FMCG is desired.
Prior exposure to marketing will be an advantage
💡 Quick Summary
Seeking a career-building opportunity? The Channel Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
