Analyzing the screenplay, characters, and story structure and deciding on a visual approach with the director. Conducting research regarding available locations, props, sun position, and weather conditions at the prospective film sites. Selecting and sourcing required equipment, tools, and crew members.

Visiting locations and taking a series of test shots before deciding on the angles, filers, film stock, framing, equipment, lighting, and techniques that will be used to create the desired atmosphere of the film.
Approving costumes, make-up, and hair, as well as the color and textures used on set. Training crew to safely use new and modified equipment. Attending cast rehearsals and providing advice where appropriate.

Working with the post-production team to ensure the desired effects are preserved and that the mood of the film is maintained.
Keeping up-to-date with advances in the film industry and attending workshops and training sessions wherever possible. Expanding networks and maintaining relationships with industry professionals