Job Description
JOB DESCRIPTION
Role Title
Senior Lead – Cleaver tap
Employee Interviewed
Reports To
Head - Data Analytics
Company
Bajaj Finance Limited
Function/ Department
Web Business and Group Marketing
Written By
Approved By (Jobholder)
< To be added after validation>
Approved By (Immediate Superior)
< To be added after validation>
Date (written on)
Feb 2026
1. JOB PURPOSE
(Summarize in one statement why the job exists; and how it contributes to the overall objective of the company)
2. ORGANISATIONAL CHART
(First level reporting chart for the job)
Comments:
Total Team size - <5>
Number of direct reportees <4>
3. PRINCIPAL ACCOUNTABILITIES
(Accountabilities associated with the job)
CLEVERTAP FOR BUSINESS
Engaging with internal and external stakeholders for integrating new capabilities of Clevertap
Thorough understanding of Clevertap features, API integrations & Webhooks
Collaborating with business teams to optimise existing campaigns/journeys
Campaign operations vigilance and improving existing product features
Implementing Bulletin and Product experience.
Bringing in industry first ideas and solutions in collaboration with CT team
Take ownership of all the responsibilities surrounding campaign operations, processes, QA processes, campaign execution process, and stakeholder management. This includes ensuring that best practices are documented maintained and enforced
Partner with marketing team members to build, activate, and optimize demand generation campaigns.
Partner with marketers to build and optimize use case and persona-based nurture programs.
Improve database integrity and segmentations and ensure campaign audiences and targets match business needs and objectives.
Build and champion an A/B testing culture within marketing.
Collaboration with Data Science team to conduct experiments, ongoing testing, and forming and refining an operational model as product development transitions between research and engineering backlogs.
Document key campaign execution processes as they develop and evolve.
The role entails creating frameworks/jump-start data models/data fabrics/ PoVs in the area of Data Architecture, Data Orchestration, and Data Governance.
SME should also be able to enhance Genpact deal win ratio & margins through the right solution. This will require an in-depth understanding of our delivery model, and client relationship management.
Independently participating in RFP responses & proactive pursuits in the area of Data Analytics.
Conceptualizing and designing solutions, and articulating their value proposition to clients
Take ownership of execution of ML Engineering backlogs by overseeing tech prioritisation, development, and managing ML & Automation engineers.
Take accountability for the lifecycle of ML data products in production, including process, governance, testing, and documentation
PEOPLE MANAGEMENT AND COACHING
Build and grow a high performing team
Inspire and influence others to think differently, solve problems, and seize opportunities
Work with cross-functional teams to set and achieve targets
Determine individual training needs & development plans to build expertise and enhance skills
Provide guidance to team in identification of training needs like upgradation to latest technology to enhance capabilities to drive a stable and robust MarTech & Product Management function
Integrate cross linked KRAs across the team to ensure ownership and smooth functioning.
4. MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)
Understanding data requirements used for driving business growth of the product
Co-ordination with multiple stakeholders
5. DECISIONS
(Key decisions taken by job holder at his/her end)
Following decisions are taken by the role:
Addition of new data sources
Data potential and data quality validations
Role Title
Senior Lead – Cleaver tap
Employee Interviewed
Reports To
Head - Data Analytics
Company
Bajaj Finance Limited
Function/ Department
Web Business and Group Marketing
Written By
Approved By (Jobholder)
< To be added after validation>
Approved By (Immediate Superior)
< To be added after validation>
Date (written on)
Feb 2026
1. JOB PURPOSE
(Summarize in one statement why the job exists; and how it contributes to the overall objective of the company)
2. ORGANISATIONAL CHART
(First level reporting chart for the job)
Comments:
Total Team size - <5>
Number of direct reportees <4>
3. PRINCIPAL ACCOUNTABILITIES
(Accountabilities associated with the job)
CLEVERTAP FOR BUSINESS
Engaging with internal and external stakeholders for integrating new capabilities of Clevertap
Thorough understanding of Clevertap features, API integrations & Webhooks
Collaborating with business teams to optimise existing campaigns/journeys
Campaign operations vigilance and improving existing product features
Implementing Bulletin and Product experience.
Bringing in industry first ideas and solutions in collaboration with CT team
Take ownership of all the responsibilities surrounding campaign operations, processes, QA processes, campaign execution process, and stakeholder management. This includes ensuring that best practices are documented maintained and enforced
Partner with marketing team members to build, activate, and optimize demand generation campaigns.
Partner with marketers to build and optimize use case and persona-based nurture programs.
Improve database integrity and segmentations and ensure campaign audiences and targets match business needs and objectives.
Build and champion an A/B testing culture within marketing.
Collaboration with Data Science team to conduct experiments, ongoing testing, and forming and refining an operational model as product development transitions between research and engineering backlogs.
Document key campaign execution processes as they develop and evolve.
The role entails creating frameworks/jump-start data models/data fabrics/ PoVs in the area of Data Architecture, Data Orchestration, and Data Governance.
SME should also be able to enhance Genpact deal win ratio & margins through the right solution. This will require an in-depth understanding of our delivery model, and client relationship management.
Independently participating in RFP responses & proactive pursuits in the area of Data Analytics.
Conceptualizing and designing solutions, and articulating their value proposition to clients
Take ownership of execution of ML Engineering backlogs by overseeing tech prioritisation, development, and managing ML & Automation engineers.
Take accountability for the lifecycle of ML data products in production, including process, governance, testing, and documentation
PEOPLE MANAGEMENT AND COACHING
Build and grow a high performing team
Inspire and influence others to think differently, solve problems, and seize opportunities
Work with cross-functional teams to set and achieve targets
Determine individual training needs & development plans to build expertise and enhance skills
Provide guidance to team in identification of training needs like upgradation to latest technology to enhance capabilities to drive a stable and robust MarTech & Product Management function
Integrate cross linked KRAs across the team to ensure ownership and smooth functioning.
4. MAJOR CHALLENGES
(Challenges faced on an on-going basis in carrying out the job)
Understanding data requirements used for driving business growth of the product
Co-ordination with multiple stakeholders
5. DECISIONS
(Key decisions taken by job holder at his/her end)
Following decisions are taken by the role:
Addition of new data sources
Data potential and data quality validations
💡 Quick Summary
Seeking a career-building opportunity? The CleverTap Senior Lead position is now open for candidates interested in the Human Resource (HR) Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Human Resource (HR) Jobs is a plus.
