Job Description
Location:
Remote
or
Victoria
or
Queensland
or
South Australia
or
New South Wales
or
Type:
full-time
Field:
Marketing
Applications close:
May 30th, 2026
About the company
The Swimming Pool & Spa Association (SPASA) is the peak member-based industry association dedicated to advancing the pool, spa and outdoor living industries across Australia and New Zealand. Our members work enhances the lives of people by providing access to the healthy and enjoyable benefits of swimming and water recreation. Operating as a single national body, SPASA delivers member services, events, training, advocacy, advice and a range of commercial products aimed at supporting and promoting our members.
About the role
ROLE OVERVIEW
The Content Manager is responsible for the strategic execution and optimisation of high-quality written content that strengthens SPASA’s brand presence and supports the growth and alignment of its house of brands.
The Content Manager will lead the development of website content and support website projects and digital content rollouts, working cross-functionally to ensure content is effectively delivered, maintained and optimised across SPASA’s digital ecosystem.
The ideal candidate is a strategic and creative communicator with strong project management and digital expertise. They bring a deep understanding of content strategy, audience engagement and multi-channel delivery, and are passionate about the pool, spa and outdoor living industries.
PRIMARY DUTIES & RESPONSIBILITIES
Your responsibilities will include (but are not limited to):
1. Content Strategy & Editorial Leadership
Implement SPASA’s content strategy across all websites.
Ensure all content aligns with brand guidelines, organisational objectives and audience needs.
Create high-quality content written including: magazine articles, blogs, news, scripts, and advocacy communications.
Maintain and elevate editorial standards, tone of voice and storytelling quality.
Ensure accuracy through strong fact-checking, industry research and stakeholder consultation.
2. Website & Digital Content Project Management
Support new website content projects, including new site builds, updates, migrations and ongoing optimisation.
Manage the rollout of digital content across channels (websites, landing pages, etc).
Work with internal teams and external agencies (developers, designers) to deliver digital projects on time and to brief.
Monitor website performance and engagement, using insights to inform content improvements.
Ensure SEO best practices are embedded across all digital content.
3. Digital, Campaign & Channel Management
Lead the development of SEO-optimised content to drive traffic, engagement and conversions.
Support EDM campaigns, event promotions and membership communications with content input.
Repurpose long-form and print content into high-performing digital formats.
Identify opportunities to expand reach and improve content performance across platforms.
4. Stakeholder & Brand Alignment
Partner with internal teams (Membership, , Events, Advocacy, Publications, Partnerships, IRLearning) to align content with business priorities.
Ensure content supports partner obligations, sponsorship deliverables and campaign objectives.
5. Workflow Management
Manage content workflows, timelines and publishing schedules across platforms.
Coordinate approvals, version control and publishing processes.
Ensure efficient project delivery across concurrent campaigns and deadlines.
Other duties as directed.
KEY ACCOUNTABILITIES
Delivery of high-quality, strategic content across SPASA’s brands and platforms.
Successful execution of content strategies and digital campaigns.
Effective management of website content projects and digital rollouts.
Growth in audience engagement, website performance and brand visibility.
Consistency in tone, messaging and editorial standards.
Strong cross-functional collaboration and stakeholder satisfaction.
REQUIRED SKILLS OR ABILITIES
Proven experience in a Content Manager, Editorial or Digital Content role.
Strong background in content strategy, editorial planning and multi-channel content delivery.
Demonstrated experience managing website content projects or digital platforms (CMS).
Excellent written, editing and storytelling skills.
Strong understanding of SEO, UX and digital content best practices.
Ability to translate complex or technical information into engaging, accessible content.
Experience working with cross-functional teams and external partners/agencies.
Strong project management, organisational and time-management skills.
Ability to manage multiple priorities and deadlines with minimal supervision.
High attention to detail and commitment to quality.
Experience in membership organisations, lifestyle or trade industries (desirable).
Availability to travel for events, interviews or meetings when required.
Current driver’s licence (desirable)
CONTENT PORTFOLIO – SPASA HOUSE OF BRANDS
The Content Manager may contribute to content across:
Publications & Media
Pool Spa Life magazine (6 editions annually)
SPLASH! magazine (6 editions annually, EDMs, website)
Pool Spa Life TV scripts and content
Events & Exhibitions
Pool Spa Life Expos – Brisbane, Sydney, Melbourne, Adelaide, Perth, New Zealand
Awards of Excellence – all regions + Gala
SPLASH! Trade Expo – Biennial
Digital & Member Programs
Pool Spa Life website content
Institute of Research & Learning (IRL) website content
Climate Care Certification blog content
Master Pool Builder program materials
Industry Partnership communications
Member Services Partnership communications
How to apply
If you're an experienced Content Manager looking for your next role where your skills will be valued, we'd love to hear from you.
Subscribe to SPASA today
Get the latest updates direct to your inbox.
Subscribe Loading...
Enquiry
Remote
or
Victoria
or
Queensland
or
South Australia
or
New South Wales
or
Type:
full-time
Field:
Marketing
Applications close:
May 30th, 2026
About the company
The Swimming Pool & Spa Association (SPASA) is the peak member-based industry association dedicated to advancing the pool, spa and outdoor living industries across Australia and New Zealand. Our members work enhances the lives of people by providing access to the healthy and enjoyable benefits of swimming and water recreation. Operating as a single national body, SPASA delivers member services, events, training, advocacy, advice and a range of commercial products aimed at supporting and promoting our members.
About the role
ROLE OVERVIEW
The Content Manager is responsible for the strategic execution and optimisation of high-quality written content that strengthens SPASA’s brand presence and supports the growth and alignment of its house of brands.
The Content Manager will lead the development of website content and support website projects and digital content rollouts, working cross-functionally to ensure content is effectively delivered, maintained and optimised across SPASA’s digital ecosystem.
The ideal candidate is a strategic and creative communicator with strong project management and digital expertise. They bring a deep understanding of content strategy, audience engagement and multi-channel delivery, and are passionate about the pool, spa and outdoor living industries.
PRIMARY DUTIES & RESPONSIBILITIES
Your responsibilities will include (but are not limited to):
1. Content Strategy & Editorial Leadership
Implement SPASA’s content strategy across all websites.
Ensure all content aligns with brand guidelines, organisational objectives and audience needs.
Create high-quality content written including: magazine articles, blogs, news, scripts, and advocacy communications.
Maintain and elevate editorial standards, tone of voice and storytelling quality.
Ensure accuracy through strong fact-checking, industry research and stakeholder consultation.
2. Website & Digital Content Project Management
Support new website content projects, including new site builds, updates, migrations and ongoing optimisation.
Manage the rollout of digital content across channels (websites, landing pages, etc).
Work with internal teams and external agencies (developers, designers) to deliver digital projects on time and to brief.
Monitor website performance and engagement, using insights to inform content improvements.
Ensure SEO best practices are embedded across all digital content.
3. Digital, Campaign & Channel Management
Lead the development of SEO-optimised content to drive traffic, engagement and conversions.
Support EDM campaigns, event promotions and membership communications with content input.
Repurpose long-form and print content into high-performing digital formats.
Identify opportunities to expand reach and improve content performance across platforms.
4. Stakeholder & Brand Alignment
Partner with internal teams (Membership, , Events, Advocacy, Publications, Partnerships, IRLearning) to align content with business priorities.
Ensure content supports partner obligations, sponsorship deliverables and campaign objectives.
5. Workflow Management
Manage content workflows, timelines and publishing schedules across platforms.
Coordinate approvals, version control and publishing processes.
Ensure efficient project delivery across concurrent campaigns and deadlines.
Other duties as directed.
KEY ACCOUNTABILITIES
Delivery of high-quality, strategic content across SPASA’s brands and platforms.
Successful execution of content strategies and digital campaigns.
Effective management of website content projects and digital rollouts.
Growth in audience engagement, website performance and brand visibility.
Consistency in tone, messaging and editorial standards.
Strong cross-functional collaboration and stakeholder satisfaction.
REQUIRED SKILLS OR ABILITIES
Proven experience in a Content Manager, Editorial or Digital Content role.
Strong background in content strategy, editorial planning and multi-channel content delivery.
Demonstrated experience managing website content projects or digital platforms (CMS).
Excellent written, editing and storytelling skills.
Strong understanding of SEO, UX and digital content best practices.
Ability to translate complex or technical information into engaging, accessible content.
Experience working with cross-functional teams and external partners/agencies.
Strong project management, organisational and time-management skills.
Ability to manage multiple priorities and deadlines with minimal supervision.
High attention to detail and commitment to quality.
Experience in membership organisations, lifestyle or trade industries (desirable).
Availability to travel for events, interviews or meetings when required.
Current driver’s licence (desirable)
CONTENT PORTFOLIO – SPASA HOUSE OF BRANDS
The Content Manager may contribute to content across:
Publications & Media
Pool Spa Life magazine (6 editions annually)
SPLASH! magazine (6 editions annually, EDMs, website)
Pool Spa Life TV scripts and content
Events & Exhibitions
Pool Spa Life Expos – Brisbane, Sydney, Melbourne, Adelaide, Perth, New Zealand
Awards of Excellence – all regions + Gala
SPLASH! Trade Expo – Biennial
Digital & Member Programs
Pool Spa Life website content
Institute of Research & Learning (IRL) website content
Climate Care Certification blog content
Master Pool Builder program materials
Industry Partnership communications
Member Services Partnership communications
How to apply
If you're an experienced Content Manager looking for your next role where your skills will be valued, we'd love to hear from you.
Subscribe to SPASA today
Get the latest updates direct to your inbox.
Subscribe Loading...
Enquiry
💡 Quick Summary
Seeking a career-building opportunity? The Content Manager position is now open for candidates interested in the Work from home Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Work from home Jobs is a plus.
