Job Description
About Us
Miles has excelled for a decade now, with three verticals under the same umbrella-Miles
Education, Futurense and Mojo. Miles has offices and face-to-face training centers across India, UAE and
USA, and delivers live online training to candidates across the world. Miles has partnered with 200+
MNCs (including Big 4 & Global Fortune 500 companies) for training of their working professionals, and
placement of Miles alumni. We have been growing at a compound annual growth rate of 145%.At Miles,
we're building careers and transforming talent. Our mission is to upskill you and enable your
career progression
“ If you value education, Miles is the place for you! ”
Ready to be a Miler!
We are looking for:
As the Content Marketer, you will be supporting a bunch of initiatives with the end goal of driving referrals to 3x of the current levels over the next year
Responsibilities
• Planning and ideation - formulate marketing campaigns to drive referral sales via a community of 30k+ alumni & current learners
• Analyzing data to bucket learners into segments and identifying the right content strategy for each
• Work closely with referrers with a playbook to help them become influencers on social media and YouTube and develop a community for these brand voices
• Develop & manage user-generated content by helping them develop sharable video & text content that in turn helps them generate more referrals
• Use SEO best practices to identify the right content to be driven via learners
• Build a rapport with the community of referrers by engaging with them via digital & offline events
• Support to design attractive rewards programs to incentivize referrals
• Work with the product team to optimize product communications and touchpoints
• Create collaterals to help the referral calling team build stronger relationships with learners
• Liaising with the different teams to create and coordinate marketing strategies for referrers that work across different channels
• Reporting - Keep consistent track of content performance across all channels and report the same in a structured & timely manner
Requirements
• 7+ Years of experience in Marketing
• Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus
• Must-Have Mindsets and Skillsets:
• Excellent verbal and written communication skills
• The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous an environment where multitasking and prioritizing are highly essential
• Up to date with trends: Abreast of recent trends on digital platforms with in-depth knowledge of the social media marketing industry and the ability to track relevant metrics.
• Community Building: Experience in handling community initiatives
• Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions
• Excellent organizational and time management skills
• Detail-oriented: Ability to critically analyze problems and solutions in-depth, with an eye for zero-defect outputs
• Tolerance for ambiguity: which translates to a get-it-done rather than wait-for-perfection approach
• • Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default
Miles has excelled for a decade now, with three verticals under the same umbrella-Miles
Education, Futurense and Mojo. Miles has offices and face-to-face training centers across India, UAE and
USA, and delivers live online training to candidates across the world. Miles has partnered with 200+
MNCs (including Big 4 & Global Fortune 500 companies) for training of their working professionals, and
placement of Miles alumni. We have been growing at a compound annual growth rate of 145%.At Miles,
we're building careers and transforming talent. Our mission is to upskill you and enable your
career progression
“ If you value education, Miles is the place for you! ”
Ready to be a Miler!
We are looking for:
As the Content Marketer, you will be supporting a bunch of initiatives with the end goal of driving referrals to 3x of the current levels over the next year
Responsibilities
• Planning and ideation - formulate marketing campaigns to drive referral sales via a community of 30k+ alumni & current learners
• Analyzing data to bucket learners into segments and identifying the right content strategy for each
• Work closely with referrers with a playbook to help them become influencers on social media and YouTube and develop a community for these brand voices
• Develop & manage user-generated content by helping them develop sharable video & text content that in turn helps them generate more referrals
• Use SEO best practices to identify the right content to be driven via learners
• Build a rapport with the community of referrers by engaging with them via digital & offline events
• Support to design attractive rewards programs to incentivize referrals
• Work with the product team to optimize product communications and touchpoints
• Create collaterals to help the referral calling team build stronger relationships with learners
• Liaising with the different teams to create and coordinate marketing strategies for referrers that work across different channels
• Reporting - Keep consistent track of content performance across all channels and report the same in a structured & timely manner
Requirements
• 7+ Years of experience in Marketing
• Experience in a startup or entrepreneurial venture in the education space is not compulsory but would be a big plus
• Must-Have Mindsets and Skillsets:
• Excellent verbal and written communication skills
• The Ability To Hustle: Ability to work in a fast-paced, dynamic, and often ambiguous an environment where multitasking and prioritizing are highly essential
• Up to date with trends: Abreast of recent trends on digital platforms with in-depth knowledge of the social media marketing industry and the ability to track relevant metrics.
• Community Building: Experience in handling community initiatives
• Iterative problem-solving: which translates to structuring problems and iterating on creative/implementable solutions
• Excellent organizational and time management skills
• Detail-oriented: Ability to critically analyze problems and solutions in-depth, with an eye for zero-defect outputs
• Tolerance for ambiguity: which translates to a get-it-done rather than wait-for-perfection approach
• • Bias to own, hustle and deliver: meaning proactively taking the lead with new initiatives, by default
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketer position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
