Content Marketing Manager

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

Upland – Right Answers and Panviva are seeking a talented Content Writer for our B2B sales lead generation efforts to create compelling blog posts, white papers, product descriptions, social media content, and web copy. The candidate's primary responsibility is to help us expand our digital footprint and drive more value through online content and ensure that the company’s “push” campaigns are of the highest standards. We are ideally looking for someone with a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented, committed to meeting tight deadlines, and have diverse experience writing B2B content in various industries such as technology, manufacturing, finance and more. Experience writing for SEO is a plus. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience. If you are a smart, hardworking individual who is looking to build your skills and grow with an organization, Upland - InterFAX is the right company for you.

Primary Responsibilities:

Createcontent marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
Editcontent created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
Regularly produce variouscontent types, including email, social media posts, blogs and white papers
Collaborate with other departments, including the Sales team,to create innovative content ideas
Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craftcontent that supports product positioning and market differentiation.
Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
Actively manage and promote our blog, and pitch articles to relevant third-party platforms
Collaborate with other departments to create innovativecontent ideas
Generate campaign reports; analyze campaign effectiveness and communicate business results
Monitor and manage a group mailbox to gather, document and analyze customer feedback
Other duties as assigned
Requirements:

Bachelor’s degree required
3-4 years of experience in direct B2B digitalcontent development strategies
Must be authorized to work in the United States on a full-time basis for any employer
Desired Skills:

Bachelor’s degree in English, Journalism or related field
Able to communicate with both a technical & non-technical audience
Experience with CRM systems and/or onlinecontent management systems a plus
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Excellent writing skills, as well as the ability to communicate and collaborate effectively
Self-driven working style and ability to juggle multiple projects at a time
At least three years of experience writing for a B2B audience
Experience using WordPress, Weebly, and/or Joomla! preferred
Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ****** orientation, gender identity, national origin, disability, veteran status or other legally protected status.


Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.