Job Description
About Us
Skit (previously known as Vernacular.ai ) is an AI-first SaaS voice automation company. Its suite of speech and language solutions enable enterprises to automate their contact centre operations. With over 10 million hours of training data, its product - Vernacular Intelligent Voice Assistant (VIVA) can currently respond in 16+ languages, covering over 160+ dialects and replicating human-like conversations.
Skit currently serves a variety of enterprise clients across diverse sectors such as BFSI, F&B, Hospitality, Consumer Electronics and Travel & Tourism, including prominent clients like Axis Bank, Hathway, Porter and Barbeque Nation. It has been featured as one of the top-notch start-ups in the Cisco Launchpad’s Cohort 6 and is a part of the World Economic Forum’s Global Innovators Community. It has has also been listed in Forbes 30 Under 30 Asia start-ups 2021 for its remarkable industry innovation.
Role: We are looking for an experienced Content Marketing Manager to join our team. This individual will take ownership of all content-related needs of the organization.
Responsibilities:
• Develop an impactful content program around key themes and anchor assets to drive lead generation, brand awareness, and earned media.
• Collaborate with product marketing, design, and campaign marketing teams to develop content plans and calendars.
• Drive an audience-first mindset and create whitepapers, blogs, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness.
• Ensure writing style and messaging are developed and maintained with a customer-centric point of view and brand guidelines.
• Work with internal and external executives and subject-matter experts to develop compelling content.
• Write content based on in-depth customer persona research, competitive analysis, SEO and keyword research, industry/market research, and conversations with sales/product marketing teams.
• Curate/forecast original content topics across content styles - long-and, short-form blog posts, case studies, PR, whitepapers, reports, social media infographics, videos, and more.
• Perform ongoing tracking and reporting on the performance of content pieces.
• Proofread content for errors and inconsistencies.
Requirements:
• 8-10 years of experience in B2B SaaS content marketing
• Master’s in marketing, communications, journalism, or related discipline
• Experience overseeing editorial operations for B2B SaaS brands
• Familiarity with SEO, keyword research methods, WordPress, GA, and reporting.
• A proven track record of creating content with original ideas that offers something unique to the readers/viewers/customers
• Experience working collaboratively with multiple stakeholders, demonstrating a genuine openness to feedback
• Has driven a multi-channel content/editorial strategy while working with cross-functional teams
• Experienced in using customer data/insights to inform campaign strategy and planning
• Experienced in developing, managing, and analyzing content amplification strategies.
• Ability to clearly articulate and create a clean, concise, well-polished copy
• Experience with US customers is an added advantage.
Privacy Note:
Applicant and Candidate Privacy Policy
This policy explains:
• What information we collect during our application and recruitment process and why we collect it;
• How we use that information; and
• How to access and update that information.
Types of information we collect
This policy covers the information you share with Skit (Cyllid Technologies Pvt. Ltd.) during the application or recruitment process including:
• Your name, address, email address, telephone number and other contact information;
• Your resume or CV, cover letter, previous and/or relevant work experience or other experience, education, transcripts, or other information you provide to us in support of an application and/or the application and recruitment process;
• Information from interviews and phone-screenings you may have, if any;
• Details of the type of employment you are or may be looking for, current and/or desired salary and other terms relating to compensation and benefits packages, willingness to relocate, or other job preferences;
• Details of how you heard about the position you are applying for;
• Reference information and/or information received from background checks (where applicable), including information provided by third parties;
• Information about your educational and professional background from publicly available sources, including online, that we believe is relevant to your application or a potential future application (e.g. your LinkedIn profile); and/or
• Information related to any assessment you may take as part of the interview screening process.
How we use information we collect
Your information will be used by Skit for the purposes of carrying out its application and recruitment process which includes:
• Assessing your skills, qualifications and interests against our career opportunities;
• Verifying your information and carrying out reference checks and/or conducting background checks (where applicable) if you are offered a job;
• Communications with you about the recruitment process and/or your application(s), including, in appropriate cases, informing you of other potential career opportunities at Skit;
• Creating and/or submitting reports as required under any local laws and/or regulations, where applicable;
• Making improvements to Skit's application and/or recruitment process including improving diversity in recruitment practices;
• Proactively conducting research about your educational and professional background and skills and contacting you if we think you would be suitable for a role with us
Skit (previously known as Vernacular.ai ) is an AI-first SaaS voice automation company. Its suite of speech and language solutions enable enterprises to automate their contact centre operations. With over 10 million hours of training data, its product - Vernacular Intelligent Voice Assistant (VIVA) can currently respond in 16+ languages, covering over 160+ dialects and replicating human-like conversations.
Skit currently serves a variety of enterprise clients across diverse sectors such as BFSI, F&B, Hospitality, Consumer Electronics and Travel & Tourism, including prominent clients like Axis Bank, Hathway, Porter and Barbeque Nation. It has been featured as one of the top-notch start-ups in the Cisco Launchpad’s Cohort 6 and is a part of the World Economic Forum’s Global Innovators Community. It has has also been listed in Forbes 30 Under 30 Asia start-ups 2021 for its remarkable industry innovation.
Role: We are looking for an experienced Content Marketing Manager to join our team. This individual will take ownership of all content-related needs of the organization.
Responsibilities:
• Develop an impactful content program around key themes and anchor assets to drive lead generation, brand awareness, and earned media.
• Collaborate with product marketing, design, and campaign marketing teams to develop content plans and calendars.
• Drive an audience-first mindset and create whitepapers, blogs, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness.
• Ensure writing style and messaging are developed and maintained with a customer-centric point of view and brand guidelines.
• Work with internal and external executives and subject-matter experts to develop compelling content.
• Write content based on in-depth customer persona research, competitive analysis, SEO and keyword research, industry/market research, and conversations with sales/product marketing teams.
• Curate/forecast original content topics across content styles - long-and, short-form blog posts, case studies, PR, whitepapers, reports, social media infographics, videos, and more.
• Perform ongoing tracking and reporting on the performance of content pieces.
• Proofread content for errors and inconsistencies.
Requirements:
• 8-10 years of experience in B2B SaaS content marketing
• Master’s in marketing, communications, journalism, or related discipline
• Experience overseeing editorial operations for B2B SaaS brands
• Familiarity with SEO, keyword research methods, WordPress, GA, and reporting.
• A proven track record of creating content with original ideas that offers something unique to the readers/viewers/customers
• Experience working collaboratively with multiple stakeholders, demonstrating a genuine openness to feedback
• Has driven a multi-channel content/editorial strategy while working with cross-functional teams
• Experienced in using customer data/insights to inform campaign strategy and planning
• Experienced in developing, managing, and analyzing content amplification strategies.
• Ability to clearly articulate and create a clean, concise, well-polished copy
• Experience with US customers is an added advantage.
Privacy Note:
Applicant and Candidate Privacy Policy
This policy explains:
• What information we collect during our application and recruitment process and why we collect it;
• How we use that information; and
• How to access and update that information.
Types of information we collect
This policy covers the information you share with Skit (Cyllid Technologies Pvt. Ltd.) during the application or recruitment process including:
• Your name, address, email address, telephone number and other contact information;
• Your resume or CV, cover letter, previous and/or relevant work experience or other experience, education, transcripts, or other information you provide to us in support of an application and/or the application and recruitment process;
• Information from interviews and phone-screenings you may have, if any;
• Details of the type of employment you are or may be looking for, current and/or desired salary and other terms relating to compensation and benefits packages, willingness to relocate, or other job preferences;
• Details of how you heard about the position you are applying for;
• Reference information and/or information received from background checks (where applicable), including information provided by third parties;
• Information about your educational and professional background from publicly available sources, including online, that we believe is relevant to your application or a potential future application (e.g. your LinkedIn profile); and/or
• Information related to any assessment you may take as part of the interview screening process.
How we use information we collect
Your information will be used by Skit for the purposes of carrying out its application and recruitment process which includes:
• Assessing your skills, qualifications and interests against our career opportunities;
• Verifying your information and carrying out reference checks and/or conducting background checks (where applicable) if you are offered a job;
• Communications with you about the recruitment process and/or your application(s), including, in appropriate cases, informing you of other potential career opportunities at Skit;
• Creating and/or submitting reports as required under any local laws and/or regulations, where applicable;
• Making improvements to Skit's application and/or recruitment process including improving diversity in recruitment practices;
• Proactively conducting research about your educational and professional background and skills and contacting you if we think you would be suitable for a role with us
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketing Manager position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
