Job Description
Swirl is on a MISSION to make eCommerce less boring and more human by bringing the real-life shopping experience online.
SWIRL is the premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping, helping brands build authentic customer engagements by bridging the online-offline gap.
We are looking for a savvy content specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.
To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be expert storytellers and possess excellent knowledge of consumer and content trends.
Responsibilities:
• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Tracking consumer and content analytics and generating reports and presentations.
• Create content (blog posts, white papers, landing page copy, distribution docs, social media content, threads, etc.) with specific goals to drive traffic and/or nurture leads.
• Reporting on organic search results and recommending improvements/new tactics.
• Conducting keyword research to make great content and strategic recommendations.
• Participating in outreach and link building for our brand.
• Combine creativity, keyword research, social media research, content research, competitive research and more, to generate strategic content ideas and make recommendations.
• Write short-form social copy (Tweets, Linkedin posts, Facebook posts, Instagram captions, etc.).
• Report on organic search results and recommend improvements/new tactics.
Requirements:
• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• 2-5 years of experience in content creation, marketing, communications, or similar.
• A portfolio of published work.
• Excellent computer skills with MS Office and Google Suite.
• Working knowledge of WordPress/HTML/CSS, with an eye for good web design.
• Copywriting or blogging experience
• Landing page and email writing experience.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Exceptional writing skills to create engaging, entertaining and educational blog posts that will be published across a diverse range of verticals.
• Experience in ecommerce industry is an added advantage
• Candidates with experience in B2B Saas industry shall be given preference
SWIRL is the premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping, helping brands build authentic customer engagements by bridging the online-offline gap.
We are looking for a savvy content specialist to guide and develop the content creation process for our brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics.
To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be expert storytellers and possess excellent knowledge of consumer and content trends.
Responsibilities:
• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Tracking consumer and content analytics and generating reports and presentations.
• Create content (blog posts, white papers, landing page copy, distribution docs, social media content, threads, etc.) with specific goals to drive traffic and/or nurture leads.
• Reporting on organic search results and recommending improvements/new tactics.
• Conducting keyword research to make great content and strategic recommendations.
• Participating in outreach and link building for our brand.
• Combine creativity, keyword research, social media research, content research, competitive research and more, to generate strategic content ideas and make recommendations.
• Write short-form social copy (Tweets, Linkedin posts, Facebook posts, Instagram captions, etc.).
• Report on organic search results and recommend improvements/new tactics.
Requirements:
• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• 2-5 years of experience in content creation, marketing, communications, or similar.
• A portfolio of published work.
• Excellent computer skills with MS Office and Google Suite.
• Working knowledge of WordPress/HTML/CSS, with an eye for good web design.
• Copywriting or blogging experience
• Landing page and email writing experience.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Exceptional writing skills to create engaging, entertaining and educational blog posts that will be published across a diverse range of verticals.
• Experience in ecommerce industry is an added advantage
• Candidates with experience in B2B Saas industry shall be given preference
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
