Job Description
Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
Are you an entertainment enthusiast with a passion for content, media, and customer engagement? Air Canada is seeking a Content & Partnerships Manager, IFEC to join our growing team. In this role, you'll combine creative and strategic thinking to shape exceptional entertainment experiences for our customers, drive content partnerships, and help us meet key financial and brand objectives.
You will lead the end-to-end execution of our in-flight content roadmap, from monthly editorial planning to partner onboarding and campaign delivery. Your cultural awareness, business acumen, and relationship-building skills will be critical in sourcing compelling content, developing sponsorship opportunities, and delivering a best-in-class entertainment experience.
Key Responsibilities
Own the monthly In-Flight Entertainment (IFE) editorial calendar, including content curation, merchandising strategies, and partner-driven campaigns.
Coordinate the implementation of on-board content across IFE, connectivity, and digital advertising platforms.
Source and manage content assets from studios, service providers, and sponsors—ensuring quality, timely delivery, and compliance with metadata requirements.
Liaise with content distributors, marketing teams, and internal stakeholders to promote cross-channel initiatives.
Collaborate with partners and internal departments to plan and execute integrated campaigns aligned with business priorities.
Monitor and track annual budgets for licensed content, new initiatives, and vendor invoicing.
Conduct monthly QA of IFE content flow, title placement, and promotional imagery; lead improvements based on performance and feedback.
Support revenue growth through scalable partnerships, contract optimization, and strategic prioritization.
Provide detailed reporting and insights into audience engagement and content performance to inform editorial and business decisions.
Qualifications
3+ years of experience in content management, media partnerships, or entertainment-related roles
Bachelor’s degree or diploma in Marketing, Communications, Media, or Business
Strong understanding of the Media and Entertainment industry, including content trends and digital consumption
Knowledge or exposure to Air Canada’s products and brand is an asset
Solutions-oriented with the ability to work under pressure and meet tight deadlines
Proficiency with content management systems and familiarity with digital media workflows
Proven client and partner management skills with a customer-first mindset
Excellent communication, organizational, and interpersonal skills; French is an asset
Strong analytical skills and attention to detail; able to manage multiple projects simultaneously
Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
Are you an entertainment enthusiast with a passion for content, media, and customer engagement? Air Canada is seeking a Content & Partnerships Manager, IFEC to join our growing team. In this role, you'll combine creative and strategic thinking to shape exceptional entertainment experiences for our customers, drive content partnerships, and help us meet key financial and brand objectives.
You will lead the end-to-end execution of our in-flight content roadmap, from monthly editorial planning to partner onboarding and campaign delivery. Your cultural awareness, business acumen, and relationship-building skills will be critical in sourcing compelling content, developing sponsorship opportunities, and delivering a best-in-class entertainment experience.
Key Responsibilities
Own the monthly In-Flight Entertainment (IFE) editorial calendar, including content curation, merchandising strategies, and partner-driven campaigns.
Coordinate the implementation of on-board content across IFE, connectivity, and digital advertising platforms.
Source and manage content assets from studios, service providers, and sponsors—ensuring quality, timely delivery, and compliance with metadata requirements.
Liaise with content distributors, marketing teams, and internal stakeholders to promote cross-channel initiatives.
Collaborate with partners and internal departments to plan and execute integrated campaigns aligned with business priorities.
Monitor and track annual budgets for licensed content, new initiatives, and vendor invoicing.
Conduct monthly QA of IFE content flow, title placement, and promotional imagery; lead improvements based on performance and feedback.
Support revenue growth through scalable partnerships, contract optimization, and strategic prioritization.
Provide detailed reporting and insights into audience engagement and content performance to inform editorial and business decisions.
Qualifications
3+ years of experience in content management, media partnerships, or entertainment-related roles
Bachelor’s degree or diploma in Marketing, Communications, Media, or Business
Strong understanding of the Media and Entertainment industry, including content trends and digital consumption
Knowledge or exposure to Air Canada’s products and brand is an asset
Solutions-oriented with the ability to work under pressure and meet tight deadlines
Proficiency with content management systems and familiarity with digital media workflows
Proven client and partner management skills with a customer-first mindset
Excellent communication, organizational, and interpersonal skills; French is an asset
Strong analytical skills and attention to detail; able to manage multiple projects simultaneously
Demonstrate punctuality and dependability to support overall team success in a fast-paced environment.
Conditions of Employment:
Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements
Based on equal qualifications, preference will be given to bilingual candidates.
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.
Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
💡 Quick Summary
Seeking a career-building opportunity? The Content & Partnerships Manager, IFEC - Temporary position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
