Job Description
Job Responsibilities
Conduct in-depth research on industry-related topics to develop original content, including case studies, company news updates, and blog articles.
Identify customer needs and content gaps to recommend new topics aligned with the TOFU, MOFU, and BOFU funnel for a USA-based audience.
Develop compelling content across various formats, including blogs, articles, product descriptions, landing pages, webinars, and B2B social media channels.
Revamp existing articles and blogs to improve readability and SEO performance.
Proofread and edit all content before publication.
Stay abreast of the latest SEO techniques and practices, collaborating with the SEO team to implement them in content creation.
Utilize simple keyword research tools and follow SEO guidelines to optimize content for search engines.
Assist the marketing team in developing ad copy for advertising and marketing campaigns to promote products.
Coordinate with the marketing and design teams to illustrate articles and develop marketing collaterals.
KeySkills / Requirements
Good experience in Content Management System
Excellent verbal and written communication skills.
Proficient in writing SEO-optimized content
Proven experience as a Content Writer
Experience doing research using various sources.
Must have experience writing content for a US-based audience.
Must have excellent communication skills and experience interacting with Indian and US-based teams.
Confident communicator with the ability to translate complex concepts into simple language.
Must have excellent skills with Microsoft Office.
Must have basic graphic design skills to present data in visual formats.
Any experience with creating walk-through videos and screen capture videos is desired
Experience with HubSpot CMS drafting/editing content will be a plus.
About us:
AtConvergePoint, we deliver compliance management softwaresolutions on the Microsoft 365 SharePoint platform. Our mission is to helpbusinesses streamline their compliance processes and improve efficiency throughinnovative software solutions. Join us in our commitment to excellence andmaking a difference in the world of compliance management.
Role: Content Creation / Writer
Industry Type: Software Product
Department: Content, Editorial & Journalism
Employment Type: Full Time, Permanent
Role Category: Content Management (Print / Online / Electronic)
Education
UG: Any Graduate
PG: Any Postgraduate
💡 Quick Summary
Seeking a career-building opportunity? The Content Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
