Copywriter - Marketing & Communications

Are you a wordsmith who can turn ideas into content that clicksWere looking for a creative storyteller to craft punchy, engaging copy for our campaigns, events, and digital platforms. From headlines that grab attention to short-form content that sparks conversations, youll help shape the voice of our university.If you can write with clarity, creativity, and a touch of magic and adapt to everything from student stories to brand campaigns wed love to meet you.Job Title: Copywriter University Marketing & CommunicationsLocation: Kothrud, PunePosition OverviewWe are seeking a creative and trend-aware Copywriter to craft engaging, impactful content that connects with diverse audiences from prospective students to industry leaders. The role emphasizes digital-friendly, concise, and high-impact writing while also supporting broader university marketing and communication needs. The ideal candidate will combine storytelling flair with an understanding of modern communication styles and audience engagement.Key ResponsibilitiesShort-form & Campaign Copy: Write attention-grabbing headlines, captions, and taglines for various digital platforms and campaigns.Storytelling: Develop narratives showcasing student journeys, faculty expertise, campus life, research breakthroughs, and collaborative initiatives.Content Planning: Collaborate with the marketing team to align copy with planned campaigns and events.Creative Collaboration: Work closely with designers and media teams to match strong visuals with equally strong copy.Multi-channel Writing: Produce content for websites, brochures, blogs, emailers, press releases, and advertisements.Social Media Content: Create platform-appropriate, engaging copy for posts, reels, and campaigns to increase reach and audience interaction.Engagement Focus: Adapt tone, style, and format for different audience segments to drive higher engagement.Performance Awareness: Monitor content performance insights to refine and improve messaging.Trend Awareness: Stay updated on communication styles, cultural references, and formats that resonate with youth and academic audiences.Qualifications & SkillsBachelors degree in English, Journalism, Communications, Marketing, or related field.23 years of copywriting experience, preferably in education, media, or advertising.Strong command of English, with exceptional writing, editing, and proofreading skills.Ability to write concise, engaging, and platform-appropriate content.Creative thinking with the ability to translate ideas into compelling copy.Comfortable working under deadlines in a collaborative environment.PreferredExperience in higher education communication.Basic understanding of SEO and content optimization.Familiarity with digital campaign planning and execution. Show more Show less