Creative Marketing Copywriter

💰 ₹28,800 - ₹46,080 (Est.) 📍 Ahmedabad 🕐 1 days ago

Job Description

About Us:

We are a fast-growing creative first performance marketing agency based in Ahmedabad. We help fast- growing eCommerce and D2C brands create scroll stopping ads that convert and also manage paid media for them.

Our clients spend INR 50L - 5 Cr+ monthly on ads and have extremely high expectations for their partners. Some of our clients include Frido, Canva India, Oziva, Mnmlst, Phool, Ambrane, Suroskie, Ajmal Perfumes and more.

Role Description:

We are looking for a Creative Copywriter who can strategize and create kickass high converting video ad scripts and static ads for our e-commerce clients.

Your mission will be to reduce Customer Acquisition Cost (CAC) by creating winning ad creatives at scale for our clients. This role demands a combination of creative ideation, analytical thinking, and a strong copywriting skillset. This is an excellent way to get into a rapidly growing team moving mountains in the creative agency space.

Key Responsibilities:

Creative Ideation & Analysis:
• Conceptualise new ad ideas and formats to test across major social channels like Facebook and Instagram.
• Analyse past winning and non-winning ads to identify patterns and replicate success.
• Research competitors and explore novel ad formats from different industries to diversify and enhance creative strategies.

Copywriting & Script Writing:
• Strong copywriting skills are non-negotiable—this role requires a creative person who can write compelling scripts and ad copies.
• Collaborate with other team members and leverage AI tools to scale creative production without compromising quality.
• Deliver scripts and copy that resonate with the target audience and convert them into customers.

Production:
• Coordinate with stakeholders (designers, video editors, production team) to ensure the smooth execution of shoots and other creative outputs.
• Provide creative direction during shoots to bring your vision to life.

Editing & Finalization:
• Partner with video editors to produce good quality and impactful final videos.
• Review, refine, and iterate based on performance metrics.

Key Performance Indicators (KPIs)
• Reduced CAC: Lower Customer Acquisition Cost through high-performing ad creatives.
• Winning Creative Ratio: Increase the percentage of ad formats that consistently outperform benchmarks.
• Speed of Execution: Efficiently take ideas from concept to final output at scale.

Requirements:

● Fluent in English and Hindi (written and verbal)

● Experience with crafting video/image ads for eCommerce brands specifically is a massive asset.

● You are intimately familiar with the tactical side of producing excellent ad creatives across a variety of mediums. This means you understand what it takes to produce excellent photos and videos for eCommerce paid and organic marketing channels (specifically Facebook & Instagram).

● A decent understanding of how to interpret digital advertising performance. You know what phrases like Thumbstop, CTR, CVR, and CPC mean.

● No issue working overtime or on the weekends if needed. You wouldn’t know what to do with your free time if you were working less. You are passionate about your work.

💡 Quick Summary

Seeking a career-building opportunity? The Creative Marketing Copywriter position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.

Sponsored

Job Details

Company Name: Smashed Agency

Frequently Asked Questions

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The expected salary for Creative Marketing Copywriter in Ahmedabad is ₹28,800 - ₹46,080 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Creative Marketing Copywriter is an on-site position based in Ahmedabad. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Creative Marketing Copywriter. Previous experience in Digital Marketing Expert Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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