Creative Strategist - Content Writing - Jewelry

As a Content Strategist for our jewelry brand, you will play a crucial role in developing compelling and high-quality content. Your responsibilities will include crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning. The ideal candidate should possess a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends.

You will be responsible for developing and executing a content strategy that aligns with brand goals, audience interests, and industry trends. This will involve planning content calendars for various digital channels such as websites, social media, blogs, email campaigns, and advertisements. Ensuring consistency in brand messaging, tone, and storytelling across all platforms will be a key aspect of your role.

In terms of content creation and management, you will be tasked with writing, editing, and overseeing high-quality content including product descriptions, blog articles, social media posts, and email marketing campaigns. Collaboration with designers, photographers, and videographers will be essential to create visually appealing multimedia content. Additionally, optimizing content for SEO to increase organic reach and search engine rankings will be part of your responsibilities.

Your role will also involve developing compelling social media content strategies to engage and grow audiences. Monitoring social media trends, engagement metrics, and customer feedback will help you refine content effectively. Collaborating closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns will be crucial for brand promotion.
Crafting engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections will be a key aspect of brand storytelling and product marketing. Developing product-focused content that showcases materials, gemstones, and craftsmanship techniques will also be part of your responsibilities.

You will be required to track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights. Adjusting strategies based on data-driven insights to enhance engagement and conversions will be critical. Conducting competitor analysis to stay ahead in content marketing trends will help in shaping effective content strategies.

Key Skills & Qualifications
- Experience: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry.
- Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail.
- SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies.
- Social Media Expertise: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok.
- Analytical Skills: Ability to track content performance and adjust strategies based on insights.
- Creative Vision: Passion for luxury branding, aesthetics, and storytelling.

If you are passionate about creating impactful content and have a keen eye for luxury branding and storytelling, we would love to hear from you. Kindly contact our HR Team to explore this exciting opportunity further.

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