Deputy Manager | Digital Marketing

Purpose of the Role

 To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital

marketing initiatives.

Qualification & Experience

 Prior Digital Marketing Experience of 4-6 years.

 Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.

Key Deliverables of the Role

 Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.

 Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and

other digital channels.

 Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-

including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance

and improve conversion rates.

 Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

 Implementing campaigns using a structure and strategy that best suits business and goal.

 Performing keyword research and writing ad copy

 Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites

while maintaining a strong ROI for every stakeholder's marketing budget.

 Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations

to enhance performance

 Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,

LinkedIn etc.)

 Traffic ad campaigns and builds on ad serving platforms.

 Conduct A/B tests in ads to understand contributing factors that drive the business forward.

 Monitor and analyze advertising trends, and make optimizations recommendations.

Knowledge, Skills & Competencies

 Ability to handle large media spending while catering to different internal business customers.

 Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.

 Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.

 Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the

organization, vendors, and team members. Skills:- Digital Marketing, Google Adwords, Facebook Marketing, Google Analytics, Marketing, Social Media Marketing (SMM) and performance marketing