Description
Position Summary:-
We are hiring for a Digital Marketing Manager willing to take the responsiblility for managing the digital presence of Nutriventia and its brands across all digital platforms, developing and posting content, and implementing best SEO practices. The position requires extensive research and analysis of customer personas and trends, as well as collaboration with marketing ops teams and creative teams to implement content strategy. The executive will also be responsible for co-ordinating with various agencies for execution of marketing campaigns, and for reviewing ROI of various digital marketing spends. The ideal candidate should have excellent communication skills, be a self-initiator, and be well-versed with digital marketing platforms..
Job Profile:-
• Planning, developing, and coordinating publishing content based on the business’s objectives.
• Develop content strategy that confirms to and sets out to achieve business goals.
• Drive inbound traffic into the brand websites and encourage the reader to take a profitable business action.
• Implement best SEO practices.
• Perform exhaustive research to gain in-depth knowledge of all customer personas.
• Perform extensive research and analysis on consumer thoughts and trends.
• Create specifications and content appropriate for the brand's customer personas.
• Strategize content pillars and sub pillars.
• Planning editorial calendar and content proposition.
• Collaborate with marketing ops teams, creative teams, and/or writers to implement the strategy.
• Ensure writing style and tone for all content.
• Develop content governance guidelines in collaboration with partners and internal stakeholders for tone, style, and voice of all content, and ensure they are followed.
• Collaborate with partners to develop editorial strategy, so content is consistent across all delivery platforms.
Desired Candidate:-
• Should be well versed with digital marketing platforms with minimum 5 years of experience.
• Out of the world writing skills
• Excellent oral communication skills
• Top-notch organization skills
• Confident & self-initiator
• Pleasing personality