Job Description
ID: 4718 | 5 - 8 yrs | Pune | careers
Our digital presence is growing rapidly, and we are seeking an experienced and strategic-minded Digital Marketing Manager to help scale our marketing reach through smart paid investments. With a strong analytical and digital marketing background, this role will act as a subject matter expert and will collaborate cross functionally to build best in class, data driven - campaigns that generate target account engagement, pipeline and revenue.
This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. They must have extensive experience successfully running digital programs that exceed ROI targets and are motivated by analytics and audience insights to continually innovate and drive results.
Responsibilities
• Deep experience with the following; Google Stack, LinkedIn, Twitter and or Facebook
• Experience developing and executing SEM strategies to hit aggressive target account engagement and revenue goals
• Collaborate with stakeholders across the internal marketing/sales team and external vendors to ensure campaigns are properly executed, optimized, measured and reported
• Maintain a data-first approach through continual tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals
• Social media expert
• Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion and ROI
• Partner with content marketing and external agencies to create innovative marketing assets and compelling account and persona specific messages that are aligned to the buyer’s journey
• Deliver succinct presentations to showcase your results against goals, share successes and learnings and recommend action plans for continual improvement.
Qualifications
• 5+ years of hands-on experience managing performance-based paid digital programs: programmatic display, paid social, SEM and ABM at a B2B company or digital agency
• Strong understanding of B2B marketing, demand generation, persona and buying cycle experience required
• Analytical and makes data-driven decisions to maximize ROI
• Ability and interest in owning the entire digital marketing program development, from strategy to execution
• Strong verbal and written communications skills for effective cross-functional collaboration
• Proactive, consultative, detail oriented and flexible
• Marketing technology savvy with experience with HubSpot, Salesforce and Google analytics and Adwords certification
• BBA or MBA in Marketing or a related discipline is preferred
Our digital presence is growing rapidly, and we are seeking an experienced and strategic-minded Digital Marketing Manager to help scale our marketing reach through smart paid investments. With a strong analytical and digital marketing background, this role will act as a subject matter expert and will collaborate cross functionally to build best in class, data driven - campaigns that generate target account engagement, pipeline and revenue.
This role requires hands-on experience in managing paid digital channels, cross-functional communication skills and demonstrated project management experience. The ideal candidate must be strategic, able to develop innovative solutions, take initiative and have a well-rounded digital background. They must have extensive experience successfully running digital programs that exceed ROI targets and are motivated by analytics and audience insights to continually innovate and drive results.
Responsibilities
• Deep experience with the following; Google Stack, LinkedIn, Twitter and or Facebook
• Experience developing and executing SEM strategies to hit aggressive target account engagement and revenue goals
• Collaborate with stakeholders across the internal marketing/sales team and external vendors to ensure campaigns are properly executed, optimized, measured and reported
• Maintain a data-first approach through continual tracking, reporting, optimization and experimentation (A/B or multivariate testing) to meet or exceed company goals
• Social media expert
• Perform in-depth analysis of campaign data to identify opportunities for optimization and to continuously improve conversion and ROI
• Partner with content marketing and external agencies to create innovative marketing assets and compelling account and persona specific messages that are aligned to the buyer’s journey
• Deliver succinct presentations to showcase your results against goals, share successes and learnings and recommend action plans for continual improvement.
Qualifications
• 5+ years of hands-on experience managing performance-based paid digital programs: programmatic display, paid social, SEM and ABM at a B2B company or digital agency
• Strong understanding of B2B marketing, demand generation, persona and buying cycle experience required
• Analytical and makes data-driven decisions to maximize ROI
• Ability and interest in owning the entire digital marketing program development, from strategy to execution
• Strong verbal and written communications skills for effective cross-functional collaboration
• Proactive, consultative, detail oriented and flexible
• Marketing technology savvy with experience with HubSpot, Salesforce and Google analytics and Adwords certification
• BBA or MBA in Marketing or a related discipline is preferred
💡 Quick Summary
Seeking a career-building opportunity? The Digital Advertising Sem Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.