Job Description
Title: Strategist, Digital Advertising
Report to: Manager, Digital Advertising
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term clients.
retention and scope expansion, as well as referrals to new business.
The Strategist’s main KPI is Managed Revenue of $20,000+, defined as the revenue paid by the employer by clients for Digital Advertising services, shared among the participating team members.
Responsibilities & Processes
Account Strategy (60%)
● Platform and channel selection
● Media mix budget planning
● Projection Tracker
● Cross-service opportunity analysis
● Performance analysis
● Experiment ideation and prioritisation
Client Relationship (20%)
● Lead regular communications (email, video)
● Quarterly Business Reviews
Team Contribution (10%)
● Delegate and give feedback to rising Analysts
● Contribute to team playbook improvements
● Audit other client accounts, prospect accounts
Personal Development (10%)
● Seek out new trends, information, and industry insights
● Self-teach new tactical skills and emerging channels
● Participate with the Manager on growth plan and coaching
● Functional/Technical Skills
○ Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)
○ Google Ads (Search, Shopping, PMax, YouTube)
○ Google Analytics (Goals, Attribution, Funnels)
○ Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)
Qualifications
Required
● 3+ years of experience in digital marketing
● Experience handling $80,000+ monthly media spend across multiple platforms & clients
● Prior experience with Lead Generation and E-Commerce businesses
Preferred
● Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft
Accreditation
● Prior digital marketing agency experience
Report to: Manager, Digital Advertising
Objective
The Strategist leads client engagements to successful outcomes, resulting in long-term clients.
retention and scope expansion, as well as referrals to new business.
The Strategist’s main KPI is Managed Revenue of $20,000+, defined as the revenue paid by the employer by clients for Digital Advertising services, shared among the participating team members.
Responsibilities & Processes
Account Strategy (60%)
● Platform and channel selection
● Media mix budget planning
● Projection Tracker
● Cross-service opportunity analysis
● Performance analysis
● Experiment ideation and prioritisation
Client Relationship (20%)
● Lead regular communications (email, video)
● Quarterly Business Reviews
Team Contribution (10%)
● Delegate and give feedback to rising Analysts
● Contribute to team playbook improvements
● Audit other client accounts, prospect accounts
Personal Development (10%)
● Seek out new trends, information, and industry insights
● Self-teach new tactical skills and emerging channels
● Participate with the Manager on growth plan and coaching
● Functional/Technical Skills
○ Facebook Ads (Lead Ads, Pixel & Events, Dynamic Ads)
○ Google Ads (Search, Shopping, PMax, YouTube)
○ Google Analytics (Goals, Attribution, Funnels)
○ Office Suite (Slides/PowerPoint, Docs/Word, Sheets/Excel)
Qualifications
Required
● 3+ years of experience in digital marketing
● Experience handling $80,000+ monthly media spend across multiple platforms & clients
● Prior experience with Lead Generation and E-Commerce businesses
Preferred
● Relevant Certifications: Google Ads, Google Analytics, Facebook Blueprint, Microsoft
Accreditation
● Prior digital marketing agency experience
💡 Quick Summary
Seeking a career-building opportunity? The Digital Advertising Strategist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.