Job Description
Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ
With over 185 stores and 20,000 team members across Aotearoa, we've made it our mission to make Kiwi lives a little better every day.
We're friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you'll be working with a business that touches the lives of three million New Zealanders a week.
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
About the Role | Mō te Tūranga
In close collaboration with Loyalty and Product teams, the Digital Engagement Specialist will coordinate and deliver engaging digital journeys across web and mobile app, supporting Everyday Rewards campaigns, offers, and propositions.
Leveraging data insights, they will proactively identify and implement strategies to enhance member engagement and loyalty behaviors within digital channels, driving improvements that maximize Everyday's commercial, member, and brand objectives.
They will utilize personalization tools to deliver targeted content and experiences to relevant audiences (when available), ensuring alignment with channel best practices, brand guidelines, UX principles, SEO standards, and accessibility requirements.
Deliver initiatives aligned with business priorities and the squad's objectives, maintaining connection and transparency through established agile rituals
Coordinate and deliver a consistent, relevant experience through content in our digital channels across Everyday Rewards & Woolworths web and app
Ensure digital experiences are delivered accurately, using channel best practice including adhering to brand guidelines, UX best practices, SEO standards, regulatory and accessibility requirements
Review and ensure accuracy across all elements of content, including copy, products, prices, tagging, journey, audiences, and terms and conditions.
Utilise personalization tools to deliver targeted and relevant messages within digital channels to audience segments, ensuring a connected experience
Test digital content and journeys across multiple platforms and browsers
Actively optimize content and assets for SEO and accessibility
Analyze performance against agreed KPIs and identify data-driven opportunities to optimize and improve the member experience or drive stronger commercial results.
Build strong relationships with cross-functional teams, including UX design, copywriting, marketing and technical roles, to ensure seamless execution of initiatives
Become a proficient user of content management & digital tools, adhering to standards, guidelines and processes. Learning new tools & technologies as they become available.
Promote a culture of continuous improvement and adaptability, ensuring squads can respond effectively to a dynamic environment and deliver high-quality outcomes.
Stay across industry, customer & technology trends and identify opportunities to innovate and improve performance.
About You | Mōu
5+ years experience in a similar role, demonstrating desire to deliver and a strong understanding of loyalty & digital marketing best practice, optimising digital channels and the tactics and technologies involved.
A natural ability to think laterally to solve issues and overcome impediments to keep campaigns and communications on track
Strong analytical and data-driven skills: ability to analyse data and communicate insights that build trust and enable informed decisions that drive optimisation. Experience using various analytics tools and platforms.
Excellent communication and collaboration skills: interact with various stakeholders, including product managers, loyalty teams, UX designers, copywriters, and technical teams. Able to communicate effectively, build strong relationships, and influence others.
Technical proficiency: Familiarity with content management systems (CMS), and other digital engagement tools is essential. The candidate should also have a basic understanding of web development, SEO and UX principles.
Customer-centric mindset: Strive to create engaging and personalised interactions across digital touchpoints that are aligned to business priorities
Outcome focused and results-oriented: A strong focus on achieving measurable results and driving business growth through digital engagement initiatives is essential.
Adaptable and innovative: The landscape is constantly evolving, being adaptable, with a growth mindset and continual improvement focus is key.
Passionate about loyalty: A genuine enthusiasm for loyalty and a desire to stay ahead of industry trends will be a valuable asset
Our Benefits | To Tatou Painga
Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work: A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
High-impact role supporting our teams who enrich our communities.
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
A progressive and competitive leave policy that gives you more space for what matters to you.
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
Come as you are | Nau mai, whakatau mai
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
With over 185 stores and 20,000 team members across Aotearoa, we've made it our mission to make Kiwi lives a little better every day.
We're friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you'll be working with a business that touches the lives of three million New Zealanders a week.
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
About the Role | Mō te Tūranga
In close collaboration with Loyalty and Product teams, the Digital Engagement Specialist will coordinate and deliver engaging digital journeys across web and mobile app, supporting Everyday Rewards campaigns, offers, and propositions.
Leveraging data insights, they will proactively identify and implement strategies to enhance member engagement and loyalty behaviors within digital channels, driving improvements that maximize Everyday's commercial, member, and brand objectives.
They will utilize personalization tools to deliver targeted content and experiences to relevant audiences (when available), ensuring alignment with channel best practices, brand guidelines, UX principles, SEO standards, and accessibility requirements.
Deliver initiatives aligned with business priorities and the squad's objectives, maintaining connection and transparency through established agile rituals
Coordinate and deliver a consistent, relevant experience through content in our digital channels across Everyday Rewards & Woolworths web and app
Ensure digital experiences are delivered accurately, using channel best practice including adhering to brand guidelines, UX best practices, SEO standards, regulatory and accessibility requirements
Review and ensure accuracy across all elements of content, including copy, products, prices, tagging, journey, audiences, and terms and conditions.
Utilise personalization tools to deliver targeted and relevant messages within digital channels to audience segments, ensuring a connected experience
Test digital content and journeys across multiple platforms and browsers
Actively optimize content and assets for SEO and accessibility
Analyze performance against agreed KPIs and identify data-driven opportunities to optimize and improve the member experience or drive stronger commercial results.
Build strong relationships with cross-functional teams, including UX design, copywriting, marketing and technical roles, to ensure seamless execution of initiatives
Become a proficient user of content management & digital tools, adhering to standards, guidelines and processes. Learning new tools & technologies as they become available.
Promote a culture of continuous improvement and adaptability, ensuring squads can respond effectively to a dynamic environment and deliver high-quality outcomes.
Stay across industry, customer & technology trends and identify opportunities to innovate and improve performance.
About You | Mōu
5+ years experience in a similar role, demonstrating desire to deliver and a strong understanding of loyalty & digital marketing best practice, optimising digital channels and the tactics and technologies involved.
A natural ability to think laterally to solve issues and overcome impediments to keep campaigns and communications on track
Strong analytical and data-driven skills: ability to analyse data and communicate insights that build trust and enable informed decisions that drive optimisation. Experience using various analytics tools and platforms.
Excellent communication and collaboration skills: interact with various stakeholders, including product managers, loyalty teams, UX designers, copywriters, and technical teams. Able to communicate effectively, build strong relationships, and influence others.
Technical proficiency: Familiarity with content management systems (CMS), and other digital engagement tools is essential. The candidate should also have a basic understanding of web development, SEO and UX principles.
Customer-centric mindset: Strive to create engaging and personalised interactions across digital touchpoints that are aligned to business priorities
Outcome focused and results-oriented: A strong focus on achieving measurable results and driving business growth through digital engagement initiatives is essential.
Adaptable and innovative: The landscape is constantly evolving, being adaptable, with a growth mindset and continual improvement focus is key.
Passionate about loyalty: A genuine enthusiasm for loyalty and a desire to stay ahead of industry trends will be a valuable asset
Our Benefits | To Tatou Painga
Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work: A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
High-impact role supporting our teams who enrich our communities.
A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
A progressive and competitive leave policy that gives you more space for what matters to you.
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
Come as you are | Nau mai, whakatau mai
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
💡 Quick Summary
Seeking a career-building opportunity? The Digital Engagement Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
