Job Description
Description We are looking for an experienced Digital Marketer to assist in the planning, execution and optimization of our online marketing efforts. To promote products and services through digital channels, creating marketing strategies, and monitoring the online presence of the company. You will also need to analyze the effect of each of these campaigns and find ways to optimize these campaigns to achieve maximum customer focus. You will also need to update content periodically for the social media pages and the websites and maintain customer awareness.ResponsibilityAssisting in the formulation of strategies to build a lasting digital connection with consumersPlanning and monitoring the ongoing company presence on social media (Linkedin, Twitter, Facebook, YouTube etc.)Launching optimized online advertisements to increase company and brand awarenessImplement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)Manage and maintain the company owned media including websites, mobile apps, and email/CRM softwareManage the creation of relevant and engaging digital content for publishing onto various digital platformsManage social media marketing campaignsManage digital advertising campaigns (SEM, Display, Social, Programmatic)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteCollaborate with designers to improve user experienceBe actively involved in SEO efforts (keyword, image optimization etc.) and manage SEO campaignsSet up conversion, pixel, and event tracking on the website and across various digital platformsConduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversionsAnalyze digital marketing analytics reports and share insights with the team to develop optimization plansStay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the teamMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendorsRequirementsA Bachelor/Master degree in Marketing, Business, Communications or other related fieldsProven working experience as a as Digital Marketer or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Ad-words and email campaigns and SEO/SEMGood understanding of SEO, PPC, marketing databases, email and social media marketingPerfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Omniture , WebTrends etc.)Working knowledge of ad serving tools (e.g., DART, Atlas)Good Knowledge of HTML5, CSS5, JAVASCRIPT and Responsive Web-designContent and creative writing skills.Analytical mindset and critical thinkingExcellent communication and interpersonal skills
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketer position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Patna offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.