Job Description Improving efficiency in digital marketing strategies and increasing ROI. Challenging existing digital strategies and suggesting solutions with a competitiveadvantage. Leading tool & platform integrations for analytics. Understanding the overall digital landscape of the organization as well as that ofkey competitors. Leading a team of web, SEO and social media analysts. Benchmarking performance across all online channels. Using methodical performance analysis to influence/support campaign strategies. Evaluating tools and opportunities to automate benchmarking. Overseeing the set up & implementation of Web site traffic tracking across allglobal & local sites. Driving the development of custom dashboard for regular & precise reporting. Reporting on key metrics, analyzing and interpreting trends. Providing actionable insights based on the available analytical data. Analyzing online user behavior, conversion data and user journeys. Performing ROI analysis to evaluate efficiency and effectiveness of differentmarketing campaigns. Working closely with the Group digital & branding team. Collaborating with the web application team and social media team. Collaborating with the technical/ development teams on specific projects/requirements. Primary Skills Implementing measurement strategies aligned to marketing and business objectives. Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for the Group. Secondary Skills Collaborating with external partners such as agencies to assist with data collection and reporting. Training and driving the analytics-enablement agenda among marketers