Job Description
Key Functional Areas of Responsibility
· A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
· Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
· Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
· Keyword discovery & research to identify potential keywords to use on the accounts
· Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
· Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
· Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
· Acute analytical skills
· Continually monitor & update accounts to optimize lead conversions & sales
· Google AdWords Professional (GAP) qualified
· Analyze & report on campaigns to achieve maximum ROI
Professional Skills
· PPC specialists with relevant experience of a minimum of 1 years with an understanding of Google Adwords
· Google Certified professional
· Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
· The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
· Ability to write ad copy and optimize through A/B testing
· Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
· Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
· A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
· Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
· Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
· Keyword discovery & research to identify potential keywords to use on the accounts
· Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
· Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
· Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
· Acute analytical skills
· Continually monitor & update accounts to optimize lead conversions & sales
· Google AdWords Professional (GAP) qualified
· Analyze & report on campaigns to achieve maximum ROI
Professional Skills
· PPC specialists with relevant experience of a minimum of 1 years with an understanding of Google Adwords
· Google Certified professional
· Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
· The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
· Ability to write ad copy and optimize through A/B testing
· Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
· Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in India offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.