Job Description
Alyf is India’s first technology-enabled, asset light marketplace that makes second home ownership accessible, affordable and enjoyable for everyone. Alyf's vision is to enrich lives by democratizing second home ownership, making it enjoyable and making it accessible for all. Our innovative co-ownership model is a unique combination of owning an aspirational, fully managed second home along with the benefit of financial upside from real estate investment.
Founded by Business Head of India's first PropTech Unicorn, Alyf has secured $1.5 million in seed round from marquee investors, industry leaders and unicorn founders which will help build a base for the business to scale it to new heights.
Key Responsibilities:
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient CAC (Customer Acquisition Cost)
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid,
organic & own media channels
● Identifying and testing new channels to continue to meet or exceed established critical
metrics
● Working closely with the management to share funnel conversion improvement ideas,
feedback & present results
● Identifying replicable marketing strategies, tactics and channels that address business
pain points and convey product benefits to drive new customer acquisition – with an
implement, test and measure mindset
● Coordinate regular deep dives into the acquisition performance, build report models and
analyze the performance of advertising campaigns
● Work closely with other teams and stakeholders to ensure acquisition goals are met
Strategy & Roadmap
● Determine the audiences
● Set strategic objectives
● Create a social media strategy
● Plan & execute content marketing
● Manage digital media
Lead Generation
● Develop new business via the established channels and mass communication such as
email and social media to introduce Alyf
● Conduct research to identify potential prospects
● Track the digital pipeline, from aligning briefs with business goals to translating key
objectives into an integrated plan
● Plan content engagement, contact acquisition and demand generation through email,
web, social and targeted advertising
● Develop key customer audiences by planning return-user engagement and remarketing
experiences
● Identify critical areas of improvement across the web user journey and funnel while
developing plans to address challenges in a rapid and effective manner
● Strategize the go-to-market activation plan including channel mix, reach and ROI
● Build systems for forecasting, measuring, and reporting on the performance of
campaigns
● Drive the measurement for marketing ROI to demonstrate digital as an enabler of growth
● Evaluate and develop new digital marketing channels and opportunities
Founded by Business Head of India's first PropTech Unicorn, Alyf has secured $1.5 million in seed round from marquee investors, industry leaders and unicorn founders which will help build a base for the business to scale it to new heights.
Key Responsibilities:
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient CAC (Customer Acquisition Cost)
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid,
organic & own media channels
● Identifying and testing new channels to continue to meet or exceed established critical
metrics
● Working closely with the management to share funnel conversion improvement ideas,
feedback & present results
● Identifying replicable marketing strategies, tactics and channels that address business
pain points and convey product benefits to drive new customer acquisition – with an
implement, test and measure mindset
● Coordinate regular deep dives into the acquisition performance, build report models and
analyze the performance of advertising campaigns
● Work closely with other teams and stakeholders to ensure acquisition goals are met
Strategy & Roadmap
● Determine the audiences
● Set strategic objectives
● Create a social media strategy
● Plan & execute content marketing
● Manage digital media
Lead Generation
● Develop new business via the established channels and mass communication such as
email and social media to introduce Alyf
● Conduct research to identify potential prospects
● Track the digital pipeline, from aligning briefs with business goals to translating key
objectives into an integrated plan
● Plan content engagement, contact acquisition and demand generation through email,
web, social and targeted advertising
● Develop key customer audiences by planning return-user engagement and remarketing
experiences
● Identify critical areas of improvement across the web user journey and funnel while
developing plans to address challenges in a rapid and effective manner
● Strategize the go-to-market activation plan including channel mix, reach and ROI
● Build systems for forecasting, measuring, and reporting on the performance of
campaigns
● Drive the measurement for marketing ROI to demonstrate digital as an enabler of growth
● Evaluate and develop new digital marketing channels and opportunities
💡 Quick Summary
Seeking a career-building opportunity? The Digital Marketing Executive | ALYF position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.